Whenever I am asked for “free marketing ideas” – I shudder.

Not because there is anything wrong with free marketing – they are often the most effective kind.

And not because I mind giving free advice – I do it all the time, and enjoy it.

And certainly not because there’s anything wrong with “free” – it’s my favorite price.

The problem lies between the ears of the person asking for it.  Usually, there is a negative situation that is promulgating their request [more specifically - lack of funds].

Bootstrap ideology is fun – and growing a business from the grassroots can be an exhilarating challenge.

But one of the main reasons that businesses fail is because they are under-capitalized.  And that is what makes me cringe when I am asked for free marketing ideas.

So – if you’re under-capitalized, and you are reading this for free marketing ideas – I suggest you solve your capitalization issue before trying to expand your marketing efforts.

Now – for actual marketing ideas. Continue reading »