HBSA

Think you need to get in on the “ground floor” of an MLM to make money?

Think again.

When you are evaluating an MLM opportunity, the last thing you want to do is get in on the ground floor.

Why?

Two reason: (more…)

Ever tried out business opportunity leads?

They’re pretty stinky.

Doesn’t really matter when you buy them – they have all been sold and re-sold a zillion times, so that by the time you speak with a prospect, they’ve already spoken to 3 or 4 other people with competing opportunities.

Most of them are pretty expensive too.  They cost as much as $20 per lead!

Now, are leads a waste of time?

Yes and no.

It depends on the lead.

Some leads are good, some are bad.

Business opportunity leads are nearly always a waste.

They aren’t targeted at all.

They cost too much.

They are too oversold and resold.

However, leads that you can utilize based on the merits of your product and service are cool.

Here, you can target based on what your prospect has already done.  So if you are selling a health and wellness product, you can target people that have already purchased a health and wellness product.

Why would you do that?

Because people are creatures of habit.  They buy habitually, live habitually, and die habitually.

So people who buy health products like buying health products. It’s a buying habit.

People who buy toy trains like buying toy trains.  It’s a buying habit.

People who buy rocky road ice cream like buying rocky road.  It’s a buying habit.

You can use buying habits to target leads better.  And more targeted always means better results.

These types of leads are not only more targeted, but also much more affordable.

Like, $0.20 per lead (or less) affordable.

You can also generate your own leads.

This is really cool, as it allows you the benefits of positioning.

You also get informed leads.

You know where they’ve been.

You know what they are responding to.

You know what they are interested in.

And that’s powerful.

Because if you know what your prospect wants, you can give it to them.

Simple, eh?

That’s what marketing is all about.

It’s official.

As of yesterday PetShop.biz opened for business (more…)

There has been a lot of buzz about Arbonne International, and as the concept of having a successful home-based business is growing more popular each day, that buzz has grown progressively louder. Arbonne has been on a tear (more…)

Was curious about other organizations that use “HBSA” to shorten the name of their entity.

Currently, there are four main organizations that utilize the initials “HBSA”.  Let’s look at each of them in detail (more…)

If someone joins the Home Business Success Academy, what can they expect to learn?

We here at HBSA put a ton of time and consideration into our curriculum.

And we’ve concluded from our experience (and countless other entrepreneurs experiences), that you really only need a few key ingredients to make a successful (more…)

Many people are mystified when it comes to the Internet, Internet marketing, and all things related to marketing an MLM on the Internet.

Would you like to get the story straight from the horses mouth?

Here you go – Anatomy Of A Search Engine

This is how Sergey Brin and Larry Page created Google. (more…)

How very true.

[youtube]http://www.youtube.com/watch?v=a84YVfzo07U[/youtube]

Turns out Vemma (creator of Verve energy drink) has upped it’s recruiting efforts as of late, going after glitterati such as David Arquette and Courtney Cox. (more…)

What some people will do for a buck.

A woman will have to spend up to 90 days in jail and make restitution for sending her children door to door seeking donations for a trip to a volleyball camp. (more…)