The Background

HBSA was founded in 2008 with the idea that we could give networkers a “Plan B” on growing their businesses.  Typically, a networker goes through the following phases in their career:

1. Join new opportunity.  Excitement is high – expectations are high.
2. Begin promoting new opportunity.  Enrolls a few people from their warm market (friends and family).  Excitement officially reaches an all-time high.
3. People in their downline don’t replicate your efforts.  Growth begins to stagnate.
4. Networker becomes frustrated.  Begins looking for other people to grow their business.
5. Runs out of warm market.  Frustration reaches all-time high.
6. Networker becomes convinced that there is something wrong with the business, their downline, or even themselves.  Starts looking for new opportunity (repeats steps 1-5).

We have seen this take place time, and time, and time again.  We experienced this as well (before we learned how to market properly).

We were certain we could affect positive change in the industry by leveraging and demonstrating the power of direct-response marketing.  We knew that if used properly, direct-response could change ANY business in a big way, and network marketing was no different.

The Question

Whenever you teach anything (and I mean anything), the question that the cynics always ask is

“Well, if what you teach works SO WELL, why don’t you use it and keep it all to yourself?”

The answer to that question is simple:  we do use what we teach every day – we use exactly what we teach to grow HBSA, and all our other businesses.  But the people asking that question were asking us to join a network marketing business (preferably, THEIR network marketing business ) and prove that what we teach works.

We also know that the market out there is much bigger than any single person could ever tap.  We could share what we know with millions of people, and it wouldn’t make any difference.  Case in point:  one single advertising platform that we use has inventory of 2.3 billion impressions per DAY.  (an impression is when an ad is triggered – so you can show an ad 2.3b times a day on one…single…platform.  That’s a big pool to fish in

Even though what we were using was working, we decided to join a network marketing opportunity to show, without a shadow of a doubt, how effective our programs really are.

The Challenge

So, we decided to lay a few ground rules:

1. We were NOT going to use anything that we didn’t teach in our training programs
2. We were NOT going to use any warm marketing.  Zero.  No friends and family.
3. We were NOT going to do any “downline swinging” – no previously-built downlines, this was all going to be fresh business, starting from scratch. So, we started looking for a business.  We evaluated about 200 different businesses and opportunities.  We documented the process, so that you know how we made our selection.  We showed how to choose a network marketing company, all the signals to look for, and what to avoid.  Then, we jumped in with both feet.
   

The Results

We designed the campaign, and then worked our tails off to implement it.

1. We qualified for the car-incentive program in 90 minutes
2. We became a leader in their company by the end of the first two weeks
3. We hit their Executive level (Ambassador) within 4 weeks
4. We produced a 1.3 million dollar/year distribution channel within the first 4 weeks
5. We have helped 31 people (and counting) qualify for a shiny new BMW
   

And since then, we have worked on refining, building, and optimizing our business to help even more people with this program.

Now, why did this work so well?  I think it was a success for 3 reasons:

1. Good Timing – right now, the company we joined is in a major growth-phase.  They’re growing like crazy, and they are only in North America.
2. Good Products – their products help people lose weight.  Obesity is one of the biggest problems facing us globally (2/3 Americans are either overweight or obese).  Their products are good  – they help people lose weight, and they work.  Period.
3. Good Marketing – we used the promotion strategies that we teach every day, and that we use in our other businesses.  We obviously have an advantage in that we’ve been using them for years, and understand how to apply them. 

That’s really it. 

This May Be A HUGE Opportunity For You!

We’ve been building, and we’re ready to take things to the next level once again.  Our question is simple:  are you open to evaluating a new opporutnity?  One that is PROVEN to work, is working for us right now, and could be working for you this week?

What’s Required

We aren’t looking to partner with everyone. 

We are looking for a very special type of person to work with.  Someone who works hard, who is a good student (is teachable) and has a burning desire to succeed.

We are looking to work with people who are dedicated to helping others – who understand that you only get what you give, and are looking to give MUCH to our market, in helping them with our products and services.

The rewards are there: products that change people’s lives, compensation that is motivating and rewarding, leaders who will give you everything they have to help you succeed. 

The only thing missing is you.

We are giving away all sorts of things to our team to help them succeed – tools and techniques that other uplines don’t even know about, much less use.  If you are interested in getting more information, here is what to do next:

1. Sen an email to martin at hbsaonline dot com.
2. Tell us your best phone number, and the best time to reach you.

And we’ll give you a call to discuss the next steps, and any questions you might have.

NOTE: we are ONLY allowing 10 partners to come onboard this month.  We want to work closely with these people to ensure they get the results they want, so if you want to be considered, you’ll have to act quickly.

2012 is moving fast – we’re already 1/3 of the way through the year!  If you’re not progressing in the direction or at the speed that you want, you may want to consider working with us in this opportunity.  It’s changing lives all across North America – yours could be next

Affiliate Marketing Explained

Affiliate Marketing is something that we haven’t discussed extensively at HBSA.  Why?  Because we’re busy writing and talking about other things.  But, it’s a very profitable business model, and it’s contributing more and more to our business.  So now, it’s time to talk about affiliate marketing.

The first thing we should talk about is the potential.

I won’t tell you exactly how much we made from affiliate marketing last year, but I will say it’s six figures plus, which is a nice little bonus.  And we’re not considered big affiliates – those guys produce $100k+/month with affiliate marketing.

So, it’s viable, and if you’ve never heard of it, you should check it out. It may change your life.

(NOTE: there are some affiliate links in this post – it goes as a little kickback for producing this kind of material )

What Is Affiliate Marketing?

Affiliate Marketing is simple to understand.  Here’s how it works:

Let’s say that Amazon.com wants to grow their business.  They have several options to grow their business, but they get the idea to open up their program so that average people can be compensated by driving traffic and purchases to the Amazon.com website.  So every time one of their affiliates send a visitor over to the Amazon site to buy something, the person who referred the buyer gets a commission of the sale that was generated.  Amazon tracks this via links – links that are clicked by the visitor, and clicks that lead to sales.

As you may well know, this example is not theoretical – Amazon.com does indeed have an affiliate program.

There are thousands of different affiliate programs, and thousands of companies that run these programs.  They exist in just about every niche, market, industry, or product class that you can imagine.  There are affiliate programs that pay for sales, pay for leads, or pay for an action (say, filling out a survey, or completing a download of a software).

How Do They Track These Actions?

The affiliate program or affiliate manager will track these actions with tracking software.  Lets say you sign up for a program, and you decide you want to promote that program.  One of the first things that will happen is you will be given an affiliate link, which tracks all of YOUR sales that come through that link.  It may look like www.affiliate.com/goodaffiliate9876.html  Every sale that goes through that link will result in a commission to you.

What Do You Need To Get Set Up?

You’ll need some assets to get set up with affiliate marketing:

Must-Haves

1. Training
2. Website
3. Offers
4. Tracking

Affiliate Marketing Training

Before you jump into anything (anything) our recommendation is to go in educated.  Affiliate Marketing can be a career, or just an additional source of income.  It’s a discipline that is big enough, and moves fast enough, that we recommend getting some solid training and coaching before you jump in and start spending money.  Overall, you’ll save money, and progress at a much faster rate than you would if you tried to go it alone.

I recognized this when I got started with Affiliate Marketing.  The place I got (and still get) are through the Aff Playbook.

Aff Playbook is a members-only that share case studies, training guides, webinars, and Q&A-style session that show you pretty much everything there is to know about affiliate marketing.  You can ask questions, work with other forum members, and learn from the experience of much more seasoned affiliates before diving in head-first.

You can click here to check out Aff Playbook.  I’m still a member there, so you’d be learning affiliate marketing in the same place I learn, every single week.

Website

You will need a website in order to get started with Affiliate Marketing.  You can start with Weebly if you’re not very technically inclined, or you can use WordPress.  You can get a free wordpress install by purchasing a hosting plan here.

Setting up a site should be the easy part.  Technology has gotten to the point where it’s pretty easy to pull off.  Don’t let this be a hurdle, it’s really not.

Offers

For affiliate marketing to work, you need to have offers to promote.  If you drive traffic, and the offer doesn’t make money, then it’s a bad day.  That’s what you should have a never-ending supply of good offers to choose from.

Where can you get offers?

There are clearing houses of offers available where you can choose from a stable of different offers, either in different categories, or different offers in the same category.

Clickbank – Pretty much the undisputed king of information products and offers.

ShareASale – Great program for sales-based affiliate programs.

OfferVault – Resources to use to look up different offers on affiliate networks.

Neverblue – A very decent affiliate network, with a stable of different offers, particularly mobile offers.

MediaTrust (formerly Advaliant) – Another very decent network to work with.

Getting Approved

Some places like Clickbank or Pepperjam don’t really do much screening.  Other affiliate networks (specifically, CPA networks) spend more time and energy screening affiliates, ensuring that they allow affiliates who run quality traffic.  You may wonder “why would they worry about the quality of an affiliate?”  The reason is because you, as an affiliate, can be an asset or a liability to that company.

Let’s say you’re an affiliate from, oh, say Nigeria.  And let’s say you don’t really care about developing a long-term relationship with an affiliate network – let’s say you actually just want to make a bunch of money as fast as possible.  So you sign with an affiliate network that doesn’t do good due diligence, and lets you into their system.  You now have access to dozens of advertisers offers; advertisers which have calculated their profitability and have chosen to pay out for a specific action that they think will result in a certain amount of profit for them.

You might be inclined to go get a list of names and credit card numbers, and use your Lead-Stuffer 1000™ software to push orders or leads through a merchants website.  Let’s say that the merchant sees thousands of orders per day coming from you.  Let’s say that the merchant doesn’t have a fraud-protection suite enabled on their merchant account, which results in the fraudulent orders getting through. 

You, as the affiliate, get paid from the network.  The merchant has, unknowingly, just charged several thousand people for orders they didn’t place.  A month later, the merchant account blows up, the advertiser goes bankrupt, and who do they blame?  The affiliate network.  That’s why a network does due-diligence before letting affiliates in the door.

Tracking

As an affiliate, you will most likely be working with some form of paid advertising.  Why paid advertising?  Because it’s fast, it’s scalable, and most offers have a lifespan.  Depending on the vertical, it could be a long or short lifespan.  Some offers last for years – some last for days.  Part of the benefit of being an affiliate means that you get to focus on just one thing – driving sales and conversions.  Part of the downside is that you don’t have full control over an offer.  So you have to be flexible, willing to adapt.

If you are going to use paid advertising, you must track it.  Why?  Because if you don’t, it’s going to be nearly impossible to make money.  The way paid advertising works is that you start a campaign that will probably not be profitable.  You then work with it – massage it – optimize it – sing to it – and eventually, you make it profitable.  You eliminate unprofitable keywords, placements, or targets, and add in profitable keywords, placements, or targets.  You test.  You modify.  And you do this based on the statistics that you generate in your campaign.

How To Set Up Tracking

If you’re brand-spankin’ new to affiliate marketing, please just use the hosted version of Tracking202.  It’s free.  It’s good enough.  Just start there.

If want something more sophisticated, you can use Prosper202 or CPVLab.  One thing to keep in mind is that these self-hosted systems require that you install some software on a domain, and you run it off your server.  If you’ve been in the game for a while, do it.  But please, if you’re just starting out, just use Tracking202.  It basically requires you to do nothing.  Yes, it doesn’t give you full control, but it also doesn’t obligate you to full responsibility in setting up and properly configuring the software.  In most states, there is a reason they have drivers-ed.  Use the same mindset here, and it will serve you well.

Now What?

So, you got into some affiliate networks, you’ve got your site, you’ve spent some time going through the case studies at Aff Playbook…now what?  Now, it’s time to pick some offers and start testing.

Picking Offers

The first thing to realize is that you don’t know anything.  Your opinion doesn’t matter.  My opinion doesn’t matter.  Glenn Beck’s opinion doesn’t matter.  The only opinion that matters is the markets opinion, and you don’t know what your market wants without asking.  The way you ask is by testing.  You have to test an offer, get some data and stats, and make a call.

Generally speaking, you want to select an offer that pays out between $3 and $25, or if it’s a sale, you want to select an offer that pays out 30% – 75%.  Again, this is speaking in very general terms, and there are lots of people that have made money on sub-$3 payouts, and plenty that have made money on high-ticket payouts.  Keep that in mind.

Personally, I like offers that take a piece of a big pie, and focus on a slice of that big pie.  General, “everything to everyone” offers haven’t done that well for me. 

An example of this concept: you take a big market (business opportunity) and focus on one slice of that market (network marketing).  Or take a big market (diet and weight loss) and focus on a slice of that market (moms wanting to lose post-baby weight).  Or take a big market (Saas email marketing) and focus on a slice of that market (small, non-technical business owners that need an inexpensive solution).

These are all examples to get you thinking in the right direction.  You pick your niche, you pick your market.  Pick one that has a nice backend (something large enough with a good payoff) but is specific enough that will allow you to serve a specific portion of that market.

Assume nothing.  Test.  Everything.

Testing Offers

Some offers you can just run, some require that you get “approval” to run from the affiliate network.  Either way, once you’re up and going, it’s time to do some testing.

Lander?  No Lander?

Different offers have different user pathways.  A user pathway is just the path that the end user travels through the offer channel.  An example path might be:

Banner Advertisement >>> Landing Page >>> Offer

In this case, the end user sees a banner advertisement from an affiliate for, say, a dating offer.  They then click on the banner ad, and go on to a landing page that that the affiliate created that gives some example profiles of a dating website.  The landing page sells the benefits of joining the dating website, and inspires the end user to click on thru to the offer.  Once the end user completes the offer, it triggers a commission to go to the affiliate.

Here is another example pathway:

Text Ad >>> Landing Page (optin) >>> Offer

In this pathway, the end user responds to a text ad – they click the ad, and are then taken to a landing page that inspires the end user to submit some personal information (usually either name, email, or phone, or all of those details).  After opting in, the  end user is then presented with an offer.  This pathway allows the affiliate to build a list of prospects (which is a tremendous asset to the affiliate) and also allows the affiliate to earn income with the offer.

Yet another example pathway:

Banner Ad >>> Offer

This pathway is known as direct-linking, in which the affiliate links the offer directly to their advertisement.  The offer is the landing page.  This pathway works more often than you might think it would.

Pathway models can differ according to traffic channel, market, or offer payout.  Again, testing is key.

Landing Page Design

Getting a landing page done is easy. Your options are:

1. Do it yourself

This isn’t as hard as you might think.  Again, Weebly or WordPress, it can be done quickly after you’ve had some practice.  Spend some time researching your offer, where the traffic comes from, and the competition.  Look at competitors landing pages.  Don’t copy – be unique – but you can gain inspiration from seeing what is already out there.

2. Hire Someone Else to Do It

This really isn’t that expensive.  We have been known to put a few landers together for people – hit us up at support at hbsaonline dot com if you’d like some help.  Or you can find someone on Elance to help you out.

Testing And Optimizing

All your metrics that you evaluate will be different, depending on how you are running traffic, and your pathway.  The main thing you want to pay attention to is statistical relevancy.  In just about any paid-traffic campaign, you will have outliers that throw off our stats if they are taken into account.  These outliers work against you in two ways:

1. They throw a disproportionate amount of non-converting traffic into your pathway
2. They take away a disproportionate amount of ad money from converting traffic

If you have a couple of bad placements/keywords/targets in your campaign, it can throw everything off.  Eliminate those outliers, and give your traffic a fair chance to convert.

Testing Budget

A very general rule of thumb is to test 3x the offer payout, or $25, whichever is greater.  Again, this is a very guideline, designed to help you from riding a losing offer for too long.  This is kinda like stock trading, or hold’em…“you gotta know, when to fold ‘em“.

Scaling It Up

Ok, now we’re talking.  You’ve got some traffic, you’ve got some conversions, and now you want to know how to take it to the next level.

There are several ways to do this.

1. Outsourcing/Hiring

You can hire some staff to start doing the grunt work for you.  A business isn’t a business if it’s JUST YOU.  That’s a job.  One of the most valuable things you will do in your business is align yourself with people who are smarter than you, or who compliment your weaknesses with their strengths.

Keep in mind that most people that respond to an ad for hire don’t deserve to work for you.  That’s just the reality of the situation. It all depends on what kind of business you want to build, but I’ve personally seen that it’s worth it to hold out for excellent people.  They’re out there, but it takes some time and effort to find ‘em. You also want to vet people up front – give them small tasks, see how they perform.  A resume or CV means nothing.  What matters is – how are they going to perform for you?

For those are are fantastic, and who earn your trust, you want to be overly-generous, in both compensation and recognition, and autonomy.  For those who are just “so-so”, you want to compensate, both in compensation, recognition, and autonomy, in a very average way.  This allows you to retain the winners, and let drifters drift on down the road.

Just remember – you don’t owe anyone a job.  You are a representative of your business, and how you allocate your capital, and what you invest your time in doing with that business, will determine if you stay competitive and dominate, or if you dry up and go by the wayside.

2. More Traffic

There are enough traffic sources out there to keep you busy testing for the rest of your life.  Any single traffic source can produce enough business to keep you moving for a long time. Once you have success on one traffic source, begin testing others, and learning them.  Each traffic source is a discipline all its own, so just keep in mind that each time you take on a new channel, you should have a students expectations, just learning the ropes.

Click here for a big fat list of traffic sources.

3. Developing Longer-Lasting Pathways

Some paths are more profitable, long-term, than others.  Direct-linking can work to make money right now, but if that offer ever goes away or if the traffic channel has issues, then you don’t make any more money. It’s a paycheck-to-paycheck model.

A longer-lasting model is to build your own assets – like a database.  Building a database can be one of the highest-ROI activities in your business.  It’s a potential long-term asset that can pay you again, and again, and again.  I say “potential”, because a database is only as valuable as the relationship you foster with it.  You provide no value, you will have a poor ROI.  You provide much value, you will have high ROI.

How To Spend All Your Money

You can decide for yourself what to do with all the additional cash you will be earning, but I will give you a few hints from my own experience:

Pay It forward

I personally think that one of the purposes of money is to enrich the lives of others.  I like to bless people with the money I earn.  I don’t have a standard monthly donation that I give to any one organization, but I always look for good opportunities to help and bless others.  I have a soft-spot in my heart for kiddo’s, so I like to give in ways that bless children.  Some of this prolly has to do with the fact that when I was a kid, there was some Christmas’s in which we didn’t really have money for presents, and were it not for the generosity of others, there really would not have been a Christmas for my family.  That made a big impact on me, and I’m now paying it forward.

Reinvest

Don’t blow your dough on stupid stuff.  Yes, fancy cars, boats, houses, and other doodads are entertaining.  I’ve done my share of buying those things, and there’s nothing wrong with them.  But the funny thing is that there never as fulfilling as you might imagine them to be.

One of the keys to happiness is progress.  It’s the name of the game.  If you don’t perceive progress happening in your life, then you’ll be frustrated, restless, dissatisfied.  Working towards a goal is what keeps us engaged, keeps us interested.  Reinvest your funds back into your business and other endeavors, and stay hungry.

Save 10%

Put back 10% of everything you make. This is right out of The Richest Man In Babylon, and it’s wise.  Right now, you’re working for money.  Make money start working for you.  Holding that capital back, and investing it in low-risk vehicles is a deposit into your future. Once saved, don’t touch it.  This is wealth preservation, not wealth generation.

Make It Happen

I know this is a long post and guide, but don’t get paralysis by analysis.  Take action now, start moving forward in getting the systems up and start building your business!

How To Start Blogging: A Guide For Beginners And Newbies

So, you want to start a blog? Good for you!  There are many great reasons to blog, and we’ll go over them in just a few minutes.  Blogging can be a profitable, rewarding, and fun way to communicate with your market, develop positioning, and generate income for yourself. This guide will show you how to get started and make it happen.

Laying The Foundation Of Your Blog

The first step is to ensure you have the right mindset and expectation for your blog. Your goal should be to LEARN how to blog and communicate with your market.  If you are starting up a blog with the expectation of earning tons of money the first month, you’ll probably be disappointed.

You are building and investing into an asset – something that will pay you dividends for years to come.  Taking a long-term perspective with your blog will help ensure you reach your goals.

Why Blog?

There are several good reasons to blog:

• Increased positioning
• Achieving “expert” status in a niche
• Generate leads
• Develop alliances with other like-minded people
• Get to know and understand your market better
• Make money

There are other reasons, but blogging is a good thing. Doing it will enhance your business, and increase your positioning in the marketplace as someone of value.

Dude, Where’s My Niche?

A niche is just another word for “market” – what you are focusing on, and who you are focusing on.  There are all sorts of blogs – from news blogs, entertainment blogs, auto-enthusiast blogs, pet blogs, blogs for dads, blogs for fans of certain video games, and all sorts of other subjects in between.

You should start by picking your niche – who you will help and serve.  A great place to start is in thinking about yourself – who you are, and what you are interested in.

It goes without saying that you should blog about something you are interested in.  If you are interested in your niche, then you’re not going to enjoy writing about it.  You are looking to attract other “you’s” to your blog, so you can start by defining who you are – what you do – places you go – interests and hobbies you have – and that will give you a good caricature of the audience you are writing to.

Other guidelines and questions to ask in picking a niche:

- Are there other blogs out there on the same topic? If so – what are they NOT talking about? Where is the gap in the market?  That’s your opportunity

- Is it a growing trend? Is it an interesting topic?

- Are there people in your niche that are already making money?

- How can you differentiate yourself, and stand out?

Don’t get paralysis by analysis here.  You want to make a good decision, not a perfect decision.  There is no “perfect” niche.  You’re not selecting a mate for life, you choosing a niche that you want to serve with your content.  Make a list of options, whittle it down, and make a call.  Give yourself a due date, say, 3 weeks from today, at which time you will make the final decision on selecting a niche.  Too many people let fear of making a “bad” decision keep them from making any decision.  They mentally entertain themselves for years, fantasizing about the big day when they’ll pull the trigger and get that blog going.

Don’t do that.  Speed is key in attaining momentum – spend enough time to make an educated decision, then make it, and get to work.

 Niche Destrominated…Now Where’s My Blog?

Next up, you need to get a blog set up.  There are many different places and ways to do this, but we recommend:

• Your own domain
• Your own hosting account
• WordPress

The reason for this is that it puts YOU in control of your blog and your future.  Remember, you are building an asset, so you want to be able to control that asset in the days and weeks to come.

WordPress is one of the easiest yet flexible content management systems (CMS) available.  It’s what we run all of our blogs on, and we’ve had very good luck with it.

We actually have an offer available where our web team will build you a wordpress blog for free if you sign up for a new hosting account.  You can click here to check out that deal, but it basically means you can get your own blog, your own professional instal, a professional theme, and the top 10 most popular plugins for free!

I’ve Got My Blog…Now What?

The question most people ask after getting their blog is “what the heck do I write about?”

There are several things you can write about, and should write about.  Here are some guidelines for your blog posts and content:

Be Helpful And Unique

“Good” content usually helpful (meaning, the reader gets a benefit from reading it) and is unique (meaning, the reader didn’t just read the exact same information elsewhere).  Good content is a subjective opinion, just like a “good” song or a “good” movie.  It’s in the eyes of the beholder.  Don’t worry about pleasing everyone, as good content will usually inspire a degree of debate, and differing opinions.  You do want some people giving you positive feedback though – that tells you that you’re on the right track

So what is “helpful” content?

• Inspiring – it motivates your readership to pursue a goal, dream, or ideal
• Informative – it shows your readers how to do something, or explains a question they have
• Newsworthy – something that is new, time-sensitive, or is important in your niche
• Endearing – some blogs focus on supporting a common view, idea, or attitude
• Divisive – some blogs focus on arguing, debating, and hashing out a controversial topic

The big idea is to know who you are writing to.  That’s the most critical aspect of blogging – knowing what your niche and market is looking for, and then simply giving it to them.  Sometimes I see entrepreneurs who are very uncreative in one area, and far TOO creative in another area.  Don’t try to outwit your market – just listen.  Let them tell you what they want, and then give it to them.

A great place to gather this kind of information is on competing blogs.  Read the comments, study the feedback, listen to what that market is telling you.  If you don’t know any prominent blogs in your niche, just Google “name of niche” and “blog” (e.g., if you were in the travel industry, you Google “travel blog”, etc).

How Long Should Blog Posts Be?

Long enough to be interesting, without boring the reader.  Typically, this is going to be 400 – 1000 words.  Much longer than that, and you should break it into a couple of different posts.  Much shorter than that, and you need to make sure you are being helpful (meaning, you are giving the reader something to use and benefit from).

These are general parameters, not golden rules.  I’ve published blog posts that are five sentences long, and I’ve also published 2000 word posts before.  Don’t sweat it, just stick to hitting something in that target to begin with.

Avoid Wandering

Some bloggers have trouble staying on topic.  They start writing about a subject, but five tangents later they’re talking about that one time at a cocktail party and that one person said that one thing that was so irritating because they just always blah blah blah blah. 

Stay on track.  If you find yourself writing about something vastly different than the title of your blog post, go back and re-write it.

Be Scannable

Most people aren’t going to read everything you write. 

People scan.  It’s what we do.  We’re busy, lazy, distracted, and bored.  Most people aren’t going to commit to your copy at first.  They’ll scan it over, see how long it is, decide if it’s worth reading now or if they’ll put it off until later (never).  Even if you’re writing is superb, people will scan your copy to see if it’s helpful, interesting. 

You can fight this little factoid of life, or you can accommodate your market by making your copy scannable.

You want to break up your copy with white space ever 2-4 sentences, and use the appropriate sub-headlines throughout the copy to break it up and make it easy to scan.

What does that look like?  If you scroll through this article, you’ll see that it’s easily scannable – one can tell from the sub-headlines exactly what the content is about, and the paragraphs are broken up with plenty of line breaks and white space.

Use Bullet-Point Lists

This makes your copy scannable, and it’s direct.  Bullets are great: use them.

How Often Should You Post?

As often as possible. 

There is no such thing as too much posting.  The more frequently you update your blog, the better.  It goes without saying that you need something useful to write about (don’t publish just for the sake of publishing) but you want to update 2-5 times per week, minimum.

And for those who follow the HBSA Blog, you know that we don’t post that frequently.  Yes, you’re right.  We’re busier than a one-armed coat hanger, so we don’t get to publish as many articles as we like.  It’s a quality problem to have

Deleverage The Power Of SEO

Many people have heard of getting free traffic from SEO (search engine optimization).  People who try to do SEO for a living are called SEO’s (search engine optimizers).  Currently, most SEO’s hate their lives.  Google updates its algorithm all the time, which means that a site can be getting pounded with traffic one day, and then be a ghost town the next day.  It creates a whack-a-mole business in which you (the mole) get whacked, then try to make a come-back, and then get whacked again. 

Just buy your traffic, or use social networks, or build a list, or do article marketing, or rent a billboard, or hand out business cards, or scribble your domain name on the windshields of cars in wal-mart parking lots.  I’d pay for a dude to stand on a street corner with a sandwich board with my domain on it before I worried about SEO.

Never the less, you should use proper SEO when formatting your titles and tags on the site, but don’t worry about screwing anything up, because chances are you won’t, and even if you do, it’s not a big deal.

Building a readership and following is much more valuable.  For example, check out the Healthy Home Economist. 

You’ll find:

• Interesting titles of posts, that have SOME keyword optimization
• Controversial, helpful, engaging content
• Easily scannable copy
• Bullet points!

For SEO, just make sure you have a relevant keyword(s) in your title, and in the meta keywords and description of your post.  If you are using WordPress, install the Yoast SEO plugin and it will do it for you (if you pick up your blog from our web team, they’ll install it on your site for you).

Other interesting examples include:

• Direct Response – fantastic blog on all things DR
• Videogum – entertainment
• Angry White Dude – he’s angry, mostly at Ben Bernanke.
• Smitten Kitchen – for domestic engineers.

Making The Monies With A Blog

Most blogs are unprofitable.  The blogger doesn’t have a clearly-defined monetization strategy, or they don’t have a realistic one that is executable and specific.  Nope, the average blogger will hit it hard for about two weeks, and then begin missing posts.  Before they know it, it’s been three months and they haven’t updated their blog at all.  It gets to the point that it becomes an embarrassment to update, as updating would call attention to the fact that it’s been SO LONG since the last update.

We know about this, because we’ve done it. We’ve got a nice collection of blogs that we’ve buried in our blog graveyard. 

There are three basic strategies to make money with your blog:

- Directly, with advertising.  You sell ad space on your site for a fee.  You attract viewers with your content, and people looking to advertise to your viewers pay for that ad space on your blog. 

- Indirectly, by doing lead generation (generating leads who want to pay you for a service, consulting, etc), recommending products (affiliate marketing and such), or providing reviews for other advertisers on the quality of their products and services (blog networks).

- Deferred, as in, get huge fast, then sell it to a bloated media conglomerate, ala Huffington Post.

Of course, there are creative combinations of these strategies, but just about every monetization strategy available will fall into one of these three categories.

We’d suggest going with a blog network, despite the fact that we’ve usually only made monies with blogs indirectly (leadgen most of the time) and affiliate marketing.  You can do a Google search for “niche blog network” and see if there are any that are dedicated solely to your type of niche (e.g., “nutrition blog network”, “business blog network”, etc). 

“This All Sounds Good, But What About…”

You probably still have some questions, and that’s to be expected.  With blogging, as with most things, you learn as you go.  The key is to jump in, start moving, and get some momentum.  If course, if you need help, you can always drop us an email and we’ll be happy to help.

So first things first:  go get your blog set up here, and let’s make it happen!

Warm marketing, cold marketing, direct-response marketing, “attraction” marketing, peer-to-peer leveraged marketing, consultative marketing…

Which one works for growing a business?

Answer: all of them…and none of them.

Let me explain.

To get the right answers – answers that are beneficial, constructive, and lead to better results – you must first get the right questions.

And “what marketing strategy works to grow my business?” is the wrong question.

Because there is only one thing that will grow your business – and that’s you.  YOU are the catalyst for growing a business.

With marketing strategies and tactics, they all have their place – the key is, applying the right strategy, with the right tactics, at the right time.

One thing that I’ve seen in this industry is the inclination towards the “quick fix”. I think it’s a part of human nature, as I find myself gravitating towards that mentality when looking at my own businesses, and reviewing ways to improve results.

Whenever I find myself thinking in “quick fix” mode, I immediately stop.  Because quick fixes usually aren’t quick long-term, as they lead to scenarios in which I must re-address the problem.

Which means it’s not really a “fix” at all – it’s just a way to delay or postpone a decision.

Our Philosophy

Our philosophy is that we want EVERY advantage possible in growing a business.  I want to use everything I possibly can to put the odds of favour in my corner.  I and the other staffers at HBSA invest thousands of hours collectively studying, testing, applying, reviewing, and sorting ways to develop, build, and grow businesses.

Here’s what we have found:

Warm-market is nearly always the fastest way to get a business started.  This would be people that are close to you that you have a pre-existing relationship with.  In small business, this is where you’ll typically start.

In network marketing, this is where you’ll get three or four customers, and one or two reps signing up.

I’ve seen people develop great businesses leveraging nothing but their warm-market.  But for most people, once they run out of people to speak with in promoting their product/service/opportunity, it’s time to move on to greener pastures.  That’ is where direct-response marketing comes in.

Direct-response (or “target marketing”, DRM for short) is where you focus your marketing efforts towards a group of people that have indicated, at one time or another, that they have the propensity to purchase your type of product/service/opportunity.  We show that person a targeted message, and they choose to either move forward, or not.

It’s more of a self-selecting style of marketing, as the prospective client chooses and has control over the sales process.

Both styles of marketing “work” as there are examples in which each camp used ONLY one strategy to build their business.

Again, when we’re growing businesses, we want EVERY advantage in making it a success. So, we encourage both.

- Warm-market to start.

- DRM when the warm-market is tapped.

With warm-marketers, the danger is in being too pesky – not taking “no” for an answer, or being perceived as using a personal and trusted relationship for financial gain.  It can be more high-risk if you alienate those you have a relationship with.  You must market respectfully to your warm-market, as you don’t want to torch your relationships just to make a buck.

So even with warm-marketing, we still advocate the use of some direct-response, in that we ask the prospective client an interest question before proceeding.  We want to ensure the relationship is based off THEIR needs…not our own.

By doing this, warm-marketing can be done in such away that it comes across as respectful, engaging, and fun.

Some people are uncomfortable leveraging warm-market at all.  In which case, there’s a whole wide world out there that has shown interest of some sort in the benefits that you are promoting, and you would simply use DRM to find them, and help them. 

Some people are uncomfortable with DRM, as they can’t imagine speaking to a “complete stranger”.  They don’t like the structured nature of DRM, in that it’s all based on delivering a targeted message to a targeted market, and depends on feedback in the form statistics to make improvements in the campaign.

Both of them work – in that, they can generate a great result if done properly.

And neither of them work, if done incorrectly.

What I love about DRM is that a person can make mistake after mistake – and STILL be successful.

Once you’ve blown it with a warm market prospect, there’s no going back – it’s prolly done.

With DRM, there are so many people available that you can test different messages, optimizes the best message, and build out the sales funnel and sequence step-by-step.

We use DRM with every business we promote now.  It gives us the ability to focus on two simple things:

1. Generating leads – prospective customers and clients

2. Generating sales – building a relationship with those leads based off their need, and our ability to solve their problem.

Which One Should You Do?

Again, to get good answers, we must ask good questions.

The above question is akin to asking “which flavor ice cream should I eat?”

The answer is – the one you want to eat.

There’s no right or wrong answer – just options, preferences, and skill-sets that go with whatever choice you make.

Having seen and worked with thousands of entrepreneurs over the years, my personal recommendation would be:

- Warm market first

- Immediately begin learning DRM

- Implement DRM as soon as possible 

What About Internet Marketing? 

This is a question that shows up with concerning regularity in our inbox.  The question usually sounds like this: 

“I’d prefer to never speak with a prospect until AFTER they signed up in my downline.  Is there a way I can do that?” 

The answer to this question is “why?”  Why do you not want to speak with people until AFTER they are in your downline? 

In network marketing, you are paid to promote a business opportunity and a product/service.  What that question implies is that the promoter would like someone else to do the promoting, and only work with people after the promoting is done and the client is already signed up.

Look: customer service is important, but in network marketing, you are paid to MARKET.  That’s the whole deal.  The company takes care of everything else – you are paid commissions for promoting, for marketing their stuff. If all you want to do is speak with people after the marketing is done, then you need to seriously consider the business model you are in. 

There are business models that allow for “never speaking to people”, but network marketing isn’t one of them.  NWM is people-centric…and intensely so.  It’s about building relationships, helping people, speaking with people, training people, motivating people, and working with people in a personal way.  It’s personal, and that’s just the nature of the business. 

I have shared wonderful triumphs with people in this industry, and had the good fortune to participate in their success and joy.  I have also shared tragedy and sorrow with people in this industry.  I’ve cried like five times in my entire life, and two of them were with people that I was working with.  

I say this to give you a realistic view of the emotional investment you have to make in people in order to get them to believe in themselves, move forward, and achieve.  Leadership sounds sexy and noble when we read about it in books and watch movies that have inspiring speeches, but the reality is far less remarkable – it’s just investing people, meeting them where they’re at, and helping them to where they want to be.  That’s it.

So if you don’t want to speak with people until after they have paid you, then consider a business model like affiliate marketing or ecommerce.  It requires far less emotional investment than network marketing.  Our philosophy is that we use the Internet – frequently – but we never get confused with the main thing, and the main thing is building relationships, and nothing does that better or faster than speaking with someone.  We use the Internet to generate leads, and we do generate online sales, but our conversion rates are much higher when we incorporate the phone into what we do.  And we incorporate it in with everything, even our affiliate and ecommerce campaigns.

Shiny Object Syndrome

Many times, I’ve seen people come up with ideas that are “outside the box” just so that they can create a scenario in which they don’t have to do the hard work that’s in the box. 

I’m all for creativity, and if you’ve got a crazy idea, test it, and see if it looks viable.  But don’t take your eye off the ball.  Do what you know works right NOW to grow your business, and add to that knowledge and build as you go.  

An attitude that is common is to want everything “just so” before you really start investing into your marketing efforts.  If I had done that, I’d still be hanging seamless gutters for my brother in law, or parking cars for a hotel as a valet. 

You know when a good time to get to work is? When you want to be successful.  That’s the best time, actually.  I was SO HUNGRY for success when I started that I obsessed about it.  Day and night, it’s all I thought about.  I took massive, focused action, and did what I could each day to get results. 

I had no idea what the heck I was doing, but I didn’t care.  I knew that if I wanted to learn, I’d have to make mistakes.  The faster I made mistakes, the faster I learned. The faster I learned, the faster I could start seeing positive results.  The fast I saw positive results, the faster I wanted to make mistakes.  This is how winning is done – lots of mistakes, learning what works, and moving as fast as possible to make it happen. 

You Grow Your Business 

There is also a prevalent idea among entrepreneurs that they can outsource their business – just do the stuff they like to do.  I’m a fan of outsourcing, but I only outsource things that I have a basic understanding of (so that I know what I’m outsourcing) and have other, more valuable things to do.  And even then, I’ll consider it before I outsource. 

I use outsourcing as a tool to get more done – not as a tool to avoid what I don’t want to do.  In that way, I make outsourcing serve my business, instead of having my business serve outsourcing. 

If you’re in a business right now, you’ve aspired to something greater than the “9-5″ mentality.  You’ve taken a step beyond it, and it’s a great step.  But you’ve got a lot of growing to do (we ALL do), and there is no way to avoid that growth curve. 

Even with a great marketing strategy, lots of sage advice, and a wonderful business opportunity, you will be TESTED, time and again, all the way up to the top.  Why?  I don’t know.  I think it’s because when we want something really bad, we have to be tested to see just how bad we want it. 

Everyone that I know that’s succeeded in anything has been tested for it – tested to see if they’re a man or a worm.  Tested to see if they’ll walk, or if they’ll take the hits and keep moving forward.  And the greater the aspiration, the more lofty the goal, the harder the hits.  That’s just how it works. 

So Where Are You At? 

What’s the next step for you to massively grow our business?  What can you do TODAY to get you closer to your goals?  What have you been avoiding that is holding you back from your success?  What can you do right now to overcome that fear, show it who’s boss, and get yourself closer the person you need to be to earn the right to own  and live the dream you’ve developed?  

Remember – nothing grows YOUR business but YOU.  Tactics work, and when you implement them, they work for you.

Strategies work, and when you implement them, they work for you .

Philosophies work, and when you cultivate and subscribe to one that is congruent with your values, it changes your life, and serves you well.

This can be a scary thought at first, because it looks like a lot of heavy responsibility.

Hopefully, it’s also a very liberating thought (I know it was for me) simply because it puts power in your hands.

You can’t control many of the variables surrounding your business.

But you can control you.

You can control what you do, what you think, how you act, what you focus on, and what the events in your life mean.

YOU is the only thing you can really control in this world.

And if the thing that is going to grow your business is you, then you can, indirectly, control the success of your business.

As you proceed along this journey, don’t ever let anyone take that power away.  It can be seductive to put the responsibility of your business on others, as it presents a scapegoat – a way to shift responsibility so that if you get a less-than-desirable result, you can say it’s not your fault.

While seductive, it’s also incorrect, and will lead you down a path that is doomed to failure.

Our encouragement: don’t go there.  If your business isn’t where you want it to be, then let’s work together to improve YOU.

There is an answer, but to get it, we have to ask the right questions.

And the question you should start every day is: “what am I going to do TODAY to massively grow my business?“

You give a good answer to that question every day, and you might find yourself with a remarkable result faster than you ever thought possible.

Would You Like Your Very Own Blog And Website That Runs On The Most Powerful Blogging Platform In Existence?

For a limited time, we will be building blogs and websites – for FREE – for HBSA subscribers, fans, and clients!

Click Here To Get Started!

Here is how simple it is to get started:

1. Get a hosting package (starts at only $3.96/mo for the 1st month) and domain

2. Send an email to web@hbsaonline.com with the info to access the hosting account

And our team will handle the rest!

Here’s what you get with your site and blog today:

- FREE wordpress theme of your own

- FREE installation of the top wordpress plugins to help with video, SEO, and interaction

- FANTASTIC 24/7 hosting support with 99% uptime

You will have full control of your site and blog, and WordPress makes it easy for you to customize, create content, and build your positioning in your market. 

Here’s why we are such huge fans of blogs:

1. They enhance your brand. They add an air of professionalism that no other online tool can replicate!

2. They allow you to pick up free traffic!

3. They allow you to build an asset that can possibly be sold!

This is a LIMITED offer that will be terminated once our web team reaches their limit – claim yours now!

Click Here To Get Started!

FAQ

1. How can you offer this service for free?

A: Simple! – Simple. We have hundreds of web sites and blogs that we have developed over the years. We know what it takes to build a successful site, and we have a blog management team to make the process easier. We do receive a small commission from the host company, which allows us to offer an incredible service to our subscribers and readers at the same time!

2. What are plugins, and which ones are you putting on my blog?

A: We think every blog should be setup with at least a few great plugins. From improving your comments, search engines rankings and speed, wordpress plugins can do it all. Here is a list of the plugins that are included with each blog installation:

- Google XML Sitemaps

– cbnet Ping Optimizer

– Spam Free WordPress

– Subscribe to Comments Reloaded

– PostRank

– Simple Tags

– WPTouch

– W3 Total Cache

– Related Posts Thumbnails

– WordPress Backup to Dropbox

3. How long will it take to get my blog and site up and running?

A: Not long at all! We typically ask for 3 business days, as workload varies. However, we have had less than 24 hour turnaround before, so the faster you get started, the faster it will be ready for you!

*Note: Offer is valid for all new hosting and domain accounts. Available for a limited time only.

People ask us all the time:

“Does the HBSA program really work?”

We can say what we want – but we’d prefer to let the results speak for themselves.

FIRST: We are actively IN a network marketing business, earning real money with that business.  Unlike many of the “experts” out there who claim that they can help you achieve success in your business, but have never put their system to the TEST and actually used exactly what they teach to grow a real networking opportunity.

Here is our FIRST check with that company:

So, for all the people that say “you can’t make money in MLM”…I beg to differ

Some people might say “well, that’s just you guys, can you prove that anyone else sees success with your training?”

The answer – ABSOLUTELY!

Others who have diverse businesses have experienced extraordinary results:

	“When I used the lead generation and enrolling tools HBSA teaches, I personally enrolled over 375 people and generated a $14,000 a month income.”- David Michalek  San Diego, CA
	“Before I found HBSA I was really struggling with my home business. I have been through several companies and never had any success.After joining, I made $2,200 in my first 6 weeks! Now I am working to replace my full time income and quit my day job to do this full time. Everyone in my group that I have introduced to HBSA is also having great results..”- Hanh Ho   Houston, Texas, USA
	“Online marketing has made a major impact on my business, and the beauty of it is that once you invest in it, it is always there. It never gets taken down – like a billboard, tv commercial, or radio ad. It has proven to be a great ROI. HBSA’s techniques are aggressive, cutting-edge and effective.”- Ian Kallenbach  Colorado Springs, CO USA
	“Before I found HBSA I was stuck in a job that was stressful.  Since joining, I have learned that HBSA is the REAL DEAL!  I have been able to begin to fulfill my dreams of having my own business using thetools that HBSA teaches.  I am well on my way to becoming my own boss, having more freedom, and making a much better living.”- Linda Bertram  Austin, Texas, USA
	“Since joining HBSA, I’ve added over 360 people to my business, earned over $245,000 in commissions, and left the corporate world for good.  Above all else – I actually LOVE what I do!.”- Patrick Logan  Springfield, Illinois, USA
	“The HBSA Team knows their stuff.  From struggling for years in my home business, I’ve now developed a global team, earning over $55,000 per month, and living the life of my dreams.  All it takes is hard work, dedication, and using systems that get results.””- RJ Barros  Edmonton, Alberta, Canada
	“I want to thank HBSA for all they have done to help me. Before HBSA, I spent 11 years of failing business one after another. What I learned was to focus and target my business to customers for my products and people that wanted to join my business. The result? company is now buying me a brand new black BMW with in 45 days of being in the business. ”- Scott Fashimpaur   The Colony, Texas, USA
	“Working with HBSA has changed my life.  I struggled for years, and yet within my first year with HBSA I learned how to generate as many leads as I want, have earned over $170,000 in commissions, and am ready to grow my business globally – all from the comfort of my home office!”- Trudy  Arnett  Viking, Alberta, Canada

These are ordinary people, who have worked hard, used marketing strategies that work, and achieved fantastic results.  Of course, these are exceptional cases – not everyone achieves this kind of success.  BUT – it was possible for them, and it’s possible for you as well.

Are you ready to take your business to the next level?  Call us today for a free consultation: 800-803-4610.

Hello HBSA,

I hope you’re having a great day!

First, we wanted to make a couple of announcements.  Then, we have a special lesson for you!

1. HBSA Stand Down

Twice each year, HBSA does a stand-down, and it’s that time again!  There will be no live Q&A calls starting Dec 19.  All normal calls will resume the week of January 2nd, 2012.

This is a fantastic time to get ahead in your studies.  Many people take it easy during the holidays, which means OPPORTUNITY for you!  The support desk and mentoring team will still be available to help you, so if you need a hand just let us know!

2. Is HBSA Going Away?

In the last couple weeks, you may have heard that we joined a new opportunity.  We did, and in response, some students have been asking if HBSA is no longer a priority to us.

I’d love to address this question.  The answer – NO WAY.

HBSA has been, and probably always will be a core focus of what we do.  We love everything about this company, and nothing is changing our vision or deterring us from that.

The prospect of having HBSA join a specific opportunity, and invite others to participate with us, is a new one.  The reality is, Martin and I are always working on additional projects.  We just don’t make them public to all the student body here at HBSA.

We’ve been involved with many different ventures in the past, and will be in the future.  Some of those will be made available to HBSA students if they’re congruent, and if they’re not, they won’t.

We’re as committed as ever to what we do – helping people learn real direct-response marketing that really works, and helping people understand how to leverage the power of the tools and strategies that we use every day.

So if you joined us in our new opportunity, that’s fantastic, and we’re looking forward to a crazy ride!  If you didn’t, no worries at all!  WE will be closing the opportunity this week to focus on our current team, and to get back to business as usual at HBSA.

3. . What’s Up With This New Opportunity?

We made the decision recently (like, 7 days ago) to join a new network marketing opportunity.  It was the first time that we haveallowed HBSA students to participate with us directly in an opportunity.  We started by putting out a video (here) asking for some feedback on the concept.  The response was overwhelmingly positive.

Next, we reviewed hundreds of different companies – their compensation structures, their leadership teams, their organizational charts, their markets…you name it.  There were so many great companies out there that is was very difficult to make a decision. But, we had to make a call, and we chose to begin working with a company in the health and wellness space.

You can check out the reasons we joined that particular company here.  But here is the first week in review.

- We joined last Tuesday.

- Within 15 minutes, we qualified for their first level of accomplishment

- Within 90 minutes, we qualified for their BMW car incentive, and the position of RD

Within 48 hours, we qualified for National

Within 72 hours, we qualified for Presidential

Above that are the levels of Ambassador.

In that timeframe, we broke 3 company-held records, and were 5 minutes off breaking the 4th. And we did it all without swinging over a previous downline – they were all-new signups.

Two members of our team also qualified for their BMW’s, and we have several that are close!

So – it was a good week!  We are very grateful for everyone who participated and helped us make it happen.

A Big Lesson

When we first started talking about joining a program, some students asked us to use this as a platform to teach – to show people what we do, howwe do it, and why we do it.

We have already published a few videos (here and here) that show some of that process.  This is another VERY important lesson that I would like to convey to you.

Database Power

One of the tools we suggest to all students is Sendpepper (or any email marketing tool).  We get some blow-back from time to time from students who think it’s a waste of time. They don’t want to spend $25/mo for some email marketing tool.  Which is fine – it’s a free country, and everyone can grow their business as they choose.

But this is exactly why we recommend it:

There is NO WAY we could have gained as much traction as we did – as fast as we did – without a powerful email tool and a adatabase.

As you generate leads, you are building a database. In the online world, a database is one of the most important assets you will ever acquire.  Do you think we could have broken 3 company records had we not developed and used a database?  No way.

We use exactly what we teach every day.  When we approach any business-building opportunity, we also build databases – lists of people who are looking for something.

So as you are building your business, think in terms of building assets – of building databases.

We’ll be sharing the additional lessons-learned (the good and the bad) as we continue this journey!

WEBINAR REPLAY FROM TUESDAY NIGHT…

Hey there! 

Are you ready to join the Body By Vi Challenge, and the HBSA team?

If so, here’s all you have to do:

1. Follow this link:  http://hbsa.bodybyvi.com

2. Select “join the challenge”

3. Select if you want to join as a customer or a promoter (we recommend promoter

4. Select your country

5. Select your Challenge Kit

And you’re done!

If you have any questions or need any assistance, you can email us at support at hbsaonline dot com, or call 847-380-5022.

Thanks for joining our team!  We look forward to working with you personally!
Did you miss the big announcement?  Check this out about ViSalus

Click Below For The Big Announcement!

Click Here For The Webinar Replay!

Due Diligence Resource

1. Dial this #: (507) 726-3700 option 1 then 1

2. Watch this 25 Min Presentation Video:  The ViSalus Overview

If you want to dig into a bit more, here are some other videos worth reviewing and additional tools for use versus the top 2:

Recent Quarter 3 Results of ViSalus 2011 (Talks about this year’s growth trends)

Top Ten Reasons Networking Leaders Love the ViSalus Compensation Plan (Simple Compensation plan video for those with Network Marketing background)

A ViSalus Business Plan (on a NAPKIN!)  (Explains the simplicity of our Duplication System)

A video that RJ did for one part of his organization (explains why this group & business is unique in a fun way)

The Visalus Compensation Plan (PDF)

Visalus Comp Plan Videos

And in case you want to do some deep due diligence, click here

A recorded audio message regarding ViSalus & Healthclubs  

A  News Reporter comments on ViSalus -  Body By Vi Challenge 

Visalus Home Page