June 5, 2014
If you are new to the network marketing industry, you may not have had the opportunity yet to get a “bad networker” in your downline.
It happens though. It’s inevitable. No matter what kind of leader you are, you will end up with problem downline members from time to time. Below are the three most common challenge-types we see in people’s downlines, and how to fix the issue ASAP.
1. Problem Networker #1 – The Bad Attitude
Some people have bad attitudes. They’re easy to spot, as they love to make their little and loud opinions heard. Constantly. They complain, they doubt, they fuss, and they may even whine.
They are rarely take responsibility for their results, or their mistakes. They have scapegoats galore – if they have a problem, it’s someone or something else’s fault.
They are acutely aware of their rights, their entitlements, and what their expectations, and equally unaware of their obligations, responsibilities, and commitments.
They invest an inordinate amount of time complaining about any perceived imperfection they may find or observe in others. They use as much time as possible to create a story of being a victim of life.
Solution – AVOID THIS NETWORKER
The best fix for this kind of problem is to simply avoid this type of prospect in the first place. They will typically give you plenty of warning that they are “one of THOSE types”, and you should pay attention to those warning signs if you see them. If you are unfortunate enough to enroll one of these folks into your downline, they will cause so many problems and contribute so many challenges to your life that it will not be worth sponsoring them in the first place.
If you find out later that you have one of these folks on your team, it’s best to be direct, and sooner than later. Be compassionate, but firm. Let them know that you want to help them, that you’d like to see them succeed, but that they will need to make some changes with how they approach and treat their life as well as their business. Every day is a new day, and the only thing stopping this networker from turning their life around is a few adjustments in what they do with their thoughts, their focus, and their words.
2. Problem Networker #2 – The Time-Waster
This networker never has enough time. They somehow never find enough time in the day to do the activities that will actually GROW their business. They shuffle emails, they hang out on Facebook like it’s a job, but when it comes down to the hard work of growing a real business, they avoid it in favor of a less-productive activity.
This networker may show up with another “idea” to grow a business, but never actually implement it to achieve results. Or they may
Solution – FIND BETTER GOALS
Most of the time, the reason this networker is wasting their time on other things is they are either afraid of something (usually failure, but sometimes success), or their have uninspiring goals.
Even if they are afraid of success or failure, an inspiring goal will help a person move forward and overcome that. Many people in this industry set their goals as low-priority – meaning, they may not LIKE their job, but it’s not terrible. Or they would LIKE to have more money, but it’s not a MUST. In other words, they are comfortable, and comfort is best friends with mediocrity.
If your downline member is comfortable, they need to find some more inspiring goals to get them taking MASSIVE, FOCUSED ACTION on and moving forward in a way that utilizes their time effectively.
3. Problem Networker #3 – The Bumbler
This networker can’t seem to get anything right. They fumble, they bumble, they don’t know what to say, or how to say it. They don’t have a clue about growing their business, they seem perpetually confused about life, and they usually show up late to everything.
Solution – TRAINING
This type of networker has the most potential, as they are simply confused. Many times, laying out a very structred plan of attack, on what they need to do, and how they need to do it, will work wonders.
You may need to spend extra time role-playing with this person, or helping them understand the “big picture” but then breaking it down into very bite-sized steps so they can act on it.
As a leader, you’ll discover that many times, quality training can empower and dramatically propel the people on your team to the next level. As the quote goes, “the speed of the leader is the speed of the gang”.Top
GOBBLE-GOBBLE, TURKEY DAY!
Thanksgiving is the time of year where we can sit back and take a moment to reflect on all that we have to be grateful for in our lives. It’s been a remarkable year here at HBSA, and before we even start, I want to let you know that I’m grateful that you can even read this! Seriously, you likely haven’t met me, and we live in a day and age where I can share my thoughts and perspectives with you online, and you can do the same with me. I know it may seem just “normal” now, but the opportunity to share and connect with people all over the world, instantly, with very little cost, is a new development in the history of the world. I don’t take it for granted – thank you Al Gore for inventing the Internet!
Why Should We Be Grateful?
I get it – you want more.
More money. More time. More health. More love.
We all want more. Being motivated, raising our standards, and demanding more from ourselves is a good thing – I think it brings out the best in people, so long as they temper that desire with gratitude. It’s when the desire for more clouds out our perspective and gratitude for what we already have – that’s when we get into trouble.
Wanting more – wanting progress – is how we are wired. Some people feel guilty or negative about such feelings, but I truly think that the core desire of PURSUIT is something that the human spirit needs. If we just “settle”, if we just accept “good enough” – well, we see people who do that, and they’re not the happiest of people.
We want progress. I think you deserve it, but where we lose the spirit of gratitude is when we lose perspective of what progress really is.
First, let’s talk about what it really ISN’T.
Progress is not getting whatever you want, whenever you want it, on-demand.
Progress is not having a totally predictable world that prevents uncertainty, setbacks, or challenges from appearing in your life.
Progress is not getting what you want and getting it EXACTLY as you thought you would get it.
Intellectually, we all know this. We train our children to not be selfish brats who throw tantrums whenever they don’t get whatever they want whenever they want it. But then, many people attempt to engineer their adult-lives around getting exactly what they want, whenever they want it, and when they don’t they throw a tantrum! What gives?
The Key To Progress
The key to progress is to DEFINE IT. Progress is about getting better. Improvement. You’ll make the most improvement, do your best work, and experience your biggest breakthroughs when we can move from a motivation of selfishness to a motivation of giving and gratitude.
What do you spend the majority of your time focusing on? Does it involve:
- Thinking about how life isn’t rewarding you properly?
- Envy over those who have what you want?
- Frustration that circumstances aren’t lining up as you planned?
When we focus on these thoughts, how does it make us feel?
Angry. Frustrated. Depressed. Anxious. Etc etc etc.
And when we feel those things, are we able to do our best work? Are we able to help and empower others? Can we be creative, and solve the problems we’re facing? Can we move forward with courage, charging towards our goals and vision?
No, we can’t. But what we can do is find a scapegoat – someone to blame. We can blame our friends, our family, our parents, our boss, our upline, our downline, our teachers, our mailman, or any number of other people.
We reap what we sow, and when we sow the seeds of thought that focus on LACK, that focus on UNGRATEFULNESS, that focus on FEAR, then that’s exactly what we reap.
How To Make The Switch
I’m not preaching at you here – I’ve learned every bit of this through personal experience. I’ve also had to learn how to make the same switch you might be trying to make. Here’s how I do it:
I SIMPLY ASK MYSELF GOOD QUESTIONS.
Simple. Easy. And amazingly effective.
I ask myself questions like:
- Who am I grateful for right now in my life? What would life look like without them?
- What am I grateful for in my life right now? Why? How does that make me feel?
- What am I really committed to in my life right now? Why is that? If I maintain my commitment, what will life look like in 5 years from now?
- What am I excited about in my life right now? What’s so exciting about that?
- How am I growing right now? In what ways am I becoming stronger? Smarter? More centered and focused?
- When I reach the goals that I have, who will that benefit besides myself? What will they think?
- What kind of story am I writing in my life? If I think of my life as a book, what part of the story am I in? At the beginning, where the stage is being set? In the middle, where the hero is discouraged and thinking of throwing in the towel? If I were standing outside my life, what would I encourage the hero (me) to do right now? How would I like to see the hero of the story react to _____________? (Insert whatever challenge is in front of you now)
- In twenty years, what kind of person do I want to be, and what decisions can I make TODAY that will help me to become that person?
When I ask these questions, I feel something happen, and it wasn’t until this year that I was able to identify it…
The Foundation Of Gratitude
The foundation of gratitude is patience.
Patience is a skill, and it wasn’t until this year that I realize how truly critical it was to success. Being patient, being consistent – that’s the foundation of gratitude. You can’t build gratitude on top of impatience. When we are impatient, we’ll do all sorts of things we normally wouldn’t.
Just think about what people do in traffic. “Unexpected delay” is like the worst message we could ever get while driving. And go back just 100 years and people were using a horse and buggy to get around! How much faster and convenient we have it, and yet how easy it is to take it for granted, become impatient, lose our gratitude, and make decisions that we regret later.
Build a foundation of patience. It will help your success immensely, and also help you to ENJOY the process of success!
Lean Into It
If there is one thing I’ve learned this year, it’s this:
EXTERNAL PROGRESS IS A REFLECTION OF INTERNAL PROGRESS
Meaning, the results we experience happen because of thoughts and feeling we focus on.
And if our results are less than desirable, it doesn’t mean you’re a bad person. And it doesn’t mean you’re not making progress. If we mine gold out of the ground, it must go through a refining process to remove the purities. In other words, if what we want is pure gold, it must be purified.
The way gold is refined in your life though challenges – the things in your life that push you, that challenge you, that cause you to grow. Imagine trying to refine gold, but the dang gold didn’t want to be refined.
“No thanks, I think I’ll sit this one out, found something good on TV!” says the gold to us. Unbelievable! If our gold said that to you, what would you do? Probably throw the gold in the smelter, right? And yet, I see so many entrepreneurs having this exact reaction to challenges, setbacks, and problems in their lives.
Let me encourage you – when you have a challenge, lean into it. See it as a refining opportunity. View it as a gift, something that’s there to make you bigger, stronger, and more capable. Something to make your life as pretty as newly-minted gold.
What Am I Grateful For?
I’m grateful for life. Just to have the opportunity to wake up every day, and do something I love. It’s a huge blessing.
I’m so grateful for my family. My wife, my children, my parents, my friends (I consider them family). They’re wonderful. They’re not perfect, but they’re wonderful.
I’m grateful for a country that I can live in and love. It’s far from perfect. Tons of opportunities for improvements. But I’m grateful for what we have as a nation.
I’m grateful for you. No really – I’m grateful for you. I’m grateful for all our clients, partners, affiliates, and staffers who make HBSA what it is.
I’m grateful for our industry. Again, plenty of room for improvement, but grateful for what we have.
I’m grateful for people who take the time to say “thank you”. They give us all the energy to carry on.
I’m grateful for the people who fuss and complain. Without them, we couldn’t improve (critical feedback is necessary).
I’m grateful for weird neighbors. Yes, my neighbors are very weird, and I may need to move some day, but I’m still grateful for them.
I’m grateful for clean air. You know how much life would suck if you had to breath in crappy air all the time? It would be lame – very lame.
And of course, I’m grateful for turkey and pumpkin pie
Take a few minutes to write out – YES, write it out! – what you are grateful for this year.
What are the challenges, setbacks, and PROBLEMS that you experienced that made you grow? How did it make you grow?
What were the victories? The things you’re really proud of?
Who stuck with you this year? Who was there as an encouragement, and a support?
What new relationships did you develop this year, and how have they helped you?
Or, if you’d prefer to just write them in the comments below, I’d love to read them!
Have a wonderful ThanksgivingTop
MLM Marketing – The Truth
I‘d like to meet the person who managed to sell MLM professionals on the concept of “easy”.
MLM marketing is like any other type of marketing. It’s challenging, competitive, and anything BUT easy.
Successful MLM marketing takes know-how, intelligence, and planning.
At HBSA, I’m sure you can imagine the amount of questions that we get on a daily basis. We work with professionals in all sorts of different companies, different opportunities, different backgrounds, and different skillsets.
One thing is for sure – the guy/gal that sold this concept of “easy” to our industry was pretty successful. We hear questions every day that reflect it.
“Is it easy to build a downline?”
“Is It easy to build my team?”
“Is it easier to grow X type of business or Y type of business?”
“Why isn’t this easier? Everybody needs X type of product in their home / life”
“I want my life to be easier, this business takes a lot of work”
Etc. Etc. Etc.
I get it. We all want easy. We’re fans of easy. Most of mankind thinks that an easy life is the best kind of life. No worries. No responsibilities. No headaches. Just wake up when you want, eat what you want, and coast thru the day on a big cloud of eeeeassssssyyyyyyyy…
If I meet the dude that sold this concept to the MLM industry, I’d punch him in the throat!
The reason is because this idea of “easy” has caused more damage, ruined more dreams, and disappointed more families than just about any other bad idea in this industry (likely, more destructive than all the other bad ideas combined)
Your upline or sponsor may not have informed you, but the truth is that business ain’t easy. No kind of business is easy, success in any endeavor takes concentrated effort, and the desire for easy is not your friend, but your enemy!
MLM Marketing Made Easy?
Some people say that there are no stupid questions. The same guy that invented that phrase is prolly the same guy that sold the MLM industry on the concept of easy money.
That guy was wrong. There are indeed stupid questions – terrible questions, and these questions yield terrible answers. Here’s an example of some such questions:
“Why can I never succeed?” (You can if you change your approach and take massive focused action)
“Why has God doomed me to perpetual failure?” (He hasn’t – a challenge in your life does not mean rejection from God)
“How does person X make success look so easy?” (Don’t look at the results – look at the price person X paid to get the skillset to achieve the results. Chances are you’ll find many things other than “easy success” behind them)
And another equally bad question is “what’s the easiest way to succeed in network marketing?”
They mindset of the person asking that question reveals what that person is focusing on – and unfortunately, it’s on easy. If you are committed to easy, it’s going to be difficult to achieve much of anything in life. And the reason is because LIFE wasn’t designed to be easy.
Life – YOUR life – was designed to make you stronger – better – smarter – and more capable. It was designed to give you an opportunity to grow, to serve, to become bigger than the petty inconveniences and day to day challenges that we all face.
Life is your tapestry – the blank slate that you get to paint on. It’s certainly easy to not paint anything, but that doesn’t make a very remarkable work of art.
It’s easier to just set the brush down and eat some chips. Take a nap. Have a beer (or three). But then the picture doesn’t get painted, and the time that we have (the greatest gift in our lives) is wasted on pursuing petty comfort, rather than painting a remarkable picture.
What Does This Have To Do With MLM Marketing?
Because if you’re committed to creating an amazing work of art, you don’t ask questions like “what’s the easiest way to paint?” You ask questions like
“what skills do I need to create the most AMAZING work of art?”
“What abilities do I need to create a piece of art that will impact and inspire others in the future?”
“What could I paint that would help my children and family long after I’m gone, to give them a sense of what my life was about, and in turn help them when they are struggling to create a great story for their own lives?”
In any endeavor, there are a finite number of skills that will lead to success.
In the network marketing industry, those skills are:
- Lead Generation (being able to generate the best possible leads for you and your team – and this goes well beyond chasing friends and family)
- Prospecting Mastery (being able to sort, and help others sort, the targeted prospects from the suspects)
- Presenting (being able to build value around a solution for your market)
- Closing (inspiring others to do business with you)
- Training (becoming a good teacher to pass along these skills to your team)
- Leadership (because all people have challenges, and you’ll need to help others overcome their own challenges/fears of success)
- Positioning (the subtle communication that lets your market know who you are, what you’re about, and what you represent)
That’s MLM marketing in a nutshell. So the best types of questions you could ask are:
“How do I get these skills?”
“Who are the BEST people to learn these skills from?”
“Who is someone that I know has mastered these skills, that I could model for my own business?”
“Is this worth the effort? Will this opportunity last?”
Those types of questions lead you to actions that generate success!
How Can HBSA Help With MY MLM Marketing?
HBSA has had the pleasure of working with and assisting over 150,000 entrepreneurs over the past few years. From our free newsletters to our coaching programs and everything in between, our goal is to help you master the skills of:
- Lead Generation
That’s what we do! And we use what we do every single day. Meaning, this stuff isn’t theory – it’s the same skills that drive our own businesses day in, and day out without fail.
If you’d like to see how we can help you, just register for our free webinar. We’ll show you how we use a very different MLM marketing strategy to achieve fantastic results for businesses and teams all over the world.
Here’s your link:
The Number one problem facing most networkers and home-based business owners is leads. Having a consistent supply of fresh, targeted, responsive, leads is the first step to growing a business, and too many networkers never really overcome this hurdle to grow their teams.
With the Internet, getting leads should NEVER be a problem for you. There are options-galore for getting good leads, and you’ll learn how to make it happen in this post.
Step 1 – Targeted Market
The biggest key to success in generating leads is knowing WHO you are trying to target. Understanding what your prospect wants is the biggest key to success in a lead generation campaign. Many times, a marketer will just skip over the boring “targeting stuff” to get to the exciting things – getting their website going, or driving traffic. This mindset will nearly guarantee failure.
The key to getting great leads it to make people a great offer. The key to a great offer is understanding what your market wants. We use several tools (such as the Amazon index, the Google Keyword Tool, Twitter feeds, etc) to pinpoint exactly what our market is after. This is MUST-HAVE info if we are to create a great offer that gets people engaged and interested in what we have.
Think about it…
To someone who is wanting a new car, then a great offer would relevant to getting a new car.
To someone who is hungry for dinner, a great offer would be relevant to getting a good dinner.
What does eating dinner and buying a new car have in common? NOTHING. Therefore, how much sense would it make to offer a new car deal to someone hungry for dinner, or a dinner special to someone wanting a new car?
It would make no sense at all! Yet that is exactly what many networkers do when they do their marketing. They’ll put a business opportunity offer in front of people looking for a job, or an antiaging offer in front of people looking to lose weight.
When we know exactly what our market wants, we can stop trying to be clever, and just give it to them. Makes thing much more simple (and profitable).
Step 2 – Targeted Offer
This is where the power of copywriting comes in….
Writing copy that gets prospects taking action is one of the most profitable skillsets you will ever develop. Using the right words, in the right sequence, can get hundreds or thousands of interested visitors per day visiting your website.
What exactly do we mean by building an offer? What you are trying to do is generate a targeted lead – meaning, get a lead that visits your site to sit up, pay attention, and reach out to you for more information. You are not trying to SELL your lead anything at this point, other than selling them on why they should reach out for more information. In this stage of the process, you are just getting to know your prospect, and your prospect is getting to know you. Therefore, you should make it an easy offer to say YES to.
Examples of this include:
- Free webinars
- Free teleseminars
- Free reports
- Free video series
These types of offers convert very well. Your prospect gets to dip their toe in the water, and evaluate whether or not you can assist them with their problem, and you in return get a highly targeted lead.
For example, if you were in the diet and weight-loss market, and you offered a free report on how someone could lose 12 pounds in 12 days, that is a highly-desirable offer to the kind of prospect that wants to lose weight. It makes a big promise, it’s low risk, and it fulfills the NOW factor (wanting a result quickly).
Where can you easily build an offer like this? Well, all HBSA students get a proprietary tool that makes building an offer like this a breeze, but if you’re not an HBSA student we suggest you do so on Weebly. We actually use Weebly as the backbone of many of our sites, but we have an additional tool that is only for students to be able to make it even easier.
We also use tools like Sitepal to incorporate video into our sites. Video works very well on engaging your visitors, and you can TELL your visitor about your offer, versus making them have to read all about it. It’s more personal, more convenient, and it has always helped with getting more people engaged and registering for more information.
Step 3 – Targeted Traffic
Traffic is really the fuel that drives a lead generation campaign. You can have laser-targeting on your profiles, you can have a great offer on your site, but if you don’t have interested visitors going to the site, it’s not going to do anything.
In the scheme of things, we divide traffic into two categories – free and paid traffic. This isn’t 100% accurate as there really isn’t any “free” traffic available, as to get free traffic you pay for it with your time and energy. Free traffic will cost you time and energy, paid traffic will cost you money. That’s just how it is – anyone who says differently isn’t giving you the whole story.
We use both types of traffic, and we recommend you do too, as both work, and both grow a business. It just depends on your immediate budget, and how quickly you’re looking to get your business going.
For paid traffic, you can use Search PPC, social media PPC, media buys, contextual traffic, and paid email marketing. These are consistently the best performers for paid traffic.
For free traffic, you can use article marketing, SEO, video marketing, social media marketing, press releases, forum marketing, give-aways, blogging/guest blogging, etc. These have been proven to be the best types of promotion methods for free traffic.
The goal for paid marketing is to be able to generate leads for $3-$6 per lead (depending on your niche and competition). You can get better prices of course (we use a contextual source to generate $0.32 leads for a marriage-help offer), but most businesses can grow on those lead prices.
The goal for free marketing is to get a set number of leads per day, consistently. So the way to win this game is to simply produce enough “lead magnets” that it pulls the targeted number of leads you are after.
One of the biggest mistake that networkers make is thinking they have to use ALL the above traffic strategies to get results. You definitely do not have to do that – any one of those traffic sources can give you as many leads as you need. The key is not to pursue all of those traffic sources, but to pick one (maybe two at the most) and master them.
The key to success with any of those sources is keywords. Keywords drive the internet, online content, and it will drive your lead generation campaign as well.
Where do you get good keywords? We use the Google External keyword tool. We use this free tool to find all the targeted keywords we need (or if we doing contextual traffic, we use it to find the targets we’ll need). Keywords are search terms – the searches people are performing every day. Someone performing a facebook search for “bodybuilding” is looking for bodybuilding groups, fan pages, and communities to plug into. Someone performing a search on Amazon for “organic baby food” is looking for organic goods for their child. Simple stuff, right? It is, but marketers tend to get distracted and too creative in their marketing efforts.
The heart of a good lead generation campaign is Keywords, which drive ads/lead magnets, which drive website visitors, which drive leads thru the site. So it looks like this:
KEYWORDS > ADS/LEAD MAGNET > WEBSITE OFFER> LEADS
The only other component of this is next step…
Step 4 – Targeted Followup
This is what happens AFTER a lead opts into your website. Now that someone has engaged you, you want to follow up with this lead, and convert them into a partner or customer in your business.
We highly suggest you do this with the phone, as there is simply no better way to quickly build rapport with someone who has registered on your site. However, you also want to do AUTOMATED followup via email. This will leverage your time, and help ensure you get the absolute most out of your leads when they are coming in the door.
You can easily do this with services like TheMLMLeadOffice.com. It’s easy to use, and it automatically sends out per-written email followups that you design that get your prospect engaging with you, even if you doing other things. These types of systems can send dozens or hundreds of emails over the course of time, so that you are always adding value to your prospects and building a relationship with them even if you never reach them on the phone.
Our Offer To You
If you have never put together your own lead generation system, it can be a daunting task! We developed a free full training to help you make it happen.
To register, all you need to do is email us right now at email@example.com.
In your email, include the following items:
1. Your Full Name
2. Best phone number and time to call
3. The company or business you are marketing
4. The goals for your business and your lead generation
5. Any challenges or setbacks you’ve encountered along the way.
And we’ll get back with you ASAP to help you put the pieces together. We are looking for some key people to work with and help them take their lead generation to the next level! If you’d like to make it happen, let’s start moving NOW.Top
July 12, 2013
The Keys To Success
One network marketer gets started in a business, goes after it with all their might, struggles, gets frustrated, and eventually quits.
Another networker gets started in the same business, goes after it with all their might, and succeeds like crazy.
Why does one struggle and one succeed?
Why does one achieve their dreams, while the other fails and flails?
There are three keys to growing any team. You can have someone working REALLY hard, who is spending a lot of time working their business, but if they aren’t focusing on these three keys their business will suffer, sputter, and ultimately fail.
Here they are:
Key #1 – Lead Generation Systems
It’s a given that every networker needs a steady stream of qualified, interested leads that they can market to. If they don’t have good leads, nothing else is going to happen. Most networkers try to go after their friends and family as “leads”, and this ultimately leads to stagnation in their team. The reason is clear – there are only so many friends and family members to go around, and continuing to chase them after they have given you an answer is usually a waste of time and energy.
If you don’t have a lead generation system that is bringing you qualified, interested leads, it will be hard to ever get any traction with your business.
Key #2 – Sorting Systems
Rejection is one of the biggest problems in this industry. Many networkers spend a tremendous amount of time with a prospect without bothering to qualify them. They then take it personally when a prospect says NO and decides not to join their business.
You can definitely “pound the ground” and grow a business this way, but it takes a heavy emotional toll on the networker. It’s tough to face rejection after rejection, day after day. This is why we HIGHLY suggest you implement systems that take much of the pain and rejection out of the process. Systems that sort the curious from the serious, so that you spend your time with people who are actually qualified and eager to work with your type of opportunity. These types of systems set you up for long-term success, and protect you from getting burned out and frustrated with the very prospects you’re trying to help!
Key #3 – Duplication Systems
The whole goal of network marketing is leverage – leveraging time, leveraging capital, leveraging the efforts of others. If you don’t have a good Duplication System in place, you’ll just replace your downline every month or two. Your team will stagnate, growth will halt, and you’ll start to feel like you have a JOB rather than a business.
Most networking companies offer their duplication system, which basically just boils down to chasing friends and family. That’s an easy thing to do, at least for a while. And that’s part of the problem – a duplication system doesn’t have to be easy to work.
This flies in the face of much of the oft repeated mantra that a system must be easy duplicate, otherwise people won’t do it.
That’s not true.
LAZY PEOPLE require a system that’s pitched as “easy”, or they won’t do it. They want success handed to them on a silver platter, with a side of fries and a chocolate shake.
SERIOUS business builders just need to see a system that works. They understand that success is earned, and they’re willing to earn it.
Growing a business is never easy. Much of the shenanigans in this industry goes back to the original promise that a distributor is given upon enrollment into an opportunity. Many distributors are told that growing their business will be a piece of cake, that they don’t need to learn anything or really even do anything…except sign up.
This is just not the case.
Success takes work. Anyone who tells you different, likely has never experienced success.
The Question That Matters
So now to the question that matters – do you have these systems in place in your business?
If not – what’s your plan to get them there?
Our Offer To You
If you’d like a hand in putting these systems together for your business, then register for one of our free webinar trainings where we go through the process, step-by-step, of putting these systems together.
You can register here for free:
This is the real deal – the formula we use, again and again, to generate success and profit in this industry.
Make sure to get your seat now!
Click Here > HBSA Training Webinar
If you would like some information on how we can work with you personally, then we can do that too. We take on a select few networkers every week, and help them build the systems and processes to put together a six figure plus income with their business.
If you’d like us to give you a call and see what we can do for you, send us an email to firstname.lastname@example.org.
In this email, please include 5 pieces of information:
- Your Full Name
- Your Phone Number
- The Company You Are Promoting
- The Challenges Holding You Back In Your Business
- The Goals You Have For Your Business
And we’ll get back to you ASAP.Top
June 28, 2013
How Bad Do You Want Success?
Have you ever met anyone who said they DID NOT want to be successful?
Have you ever met anyone who said they wanted to completely fail to reach their dreams and goals?
Everyone SAYS they want to be successful…so why isn’t everyone successful?
We all know the answer – it doesn’t matter what a person SAYS – it matters what they DO. Action = results.
All Bark, No Bite
We’ve all heard the saying “all bark, no bit”. “All sizzle, no steak”. “All wax, no wick”. “All foam, no beer”.
It all means the same thing. There are many more talkers than there are doers in the world. It was even noted in the Good book – “The harvest is great, but the workers are few”.
We can blame things like the economy, personal challenges, physical limitations, outside responsibilities or events…and even though those things might all be TRUE, they are not the determining factor in your success or failure.
That determining factor is YOU – your creativity, your persistence, your motivation, your action.
It doesn’t mean that other people can’t help you (they can). It doesn’t mean that you won’t experience setbacks (you will). It doesn’t mean that there aren’t times when you won’t be tempted to compromise your goal – be tempted to lower your goal, expect less out of life, lower your standard. Because you will be tempted to do all those things, many times.
What it means is that you’re willing to pay the price of success.
It means you are willing to get fully ENGAGED and focused on your goals, and take massive, focused ACTION to reach them. Period.
Massive Focused Action – Defined
What does massive focused action mean? Here is a list of the things that DON’T QUALIFY as massive focused action:
- Writing blog posts (just like this one
- Updating your Facebook/Twitter/LinkedIn whatever
- Doing “research” online
- Doing training (watching training materials, listening to training, etc)
- Clearing out email
- Playing games online
- Searching for your dream car on Ebay
- Updating Facebook
- Picking out your dream home
- Building dream boards
- Doing focused meditation and practicing law of attraction-type visualizing
- Attending motivational calls from our company/leadership
- Attending company-sponsored events
- Have I mentioned updating Facebook?…
The truth is that many networkers spend their limited time, every day, focusing on these activities and wonder why their business isn’t growing.
The answer is simple: these things do not qualify as taking massive, focused action.
I’m not criticizing these activities. Some of them are fun, some are even necessary. Doing taxes is necessary…but doing taxes isn’t taking massive, focused action to grow your business. Neither is updating your Facebook status, or any of the other things mentioned above. It’s similar to taking a shower: showers are necessary, but they don’t count in taking massive focused action towards reaching your health and fitness goals. It’s expected, a given that if you want to be healthy, a shower each day is a part of the deal.
Network marketing is no different.
What are the activities that count in taking massive, focused action to reach your goals?
In network marketing, you are paid to NETWORK, and to MARKET. Therefore, activities that build your network, or build your marketing, are considered taking massive focused action.
- Sourcing leads
- Driving targeted visitors to your websites
- Following up with leads
- Building your personal brand
- Producing materials that increase lead-flow
- Presenting to potential partners
- Closing transactions
- Following up with potential clients
- Helping/Training others to do all the above
Fill The Pipeline, Reap The Rewards
If the end result of an activity doesn’t build your marketing pipeline, or support your ability to prospect, present, or enroll more people into your business, then the activity simply isn’t going to give you a direct ROI. And if it doesn’t do that, then it’s not taking massive, focused action to grow your business.
This may sound a little dogmatic, but there seems to be a lot of confusion about the subject. Many networkers are struggling to figure out WHAT they should do, and HOW they should prioritize the time they have each day to support their goals. Some go for years spinning their wheels, making no progress, all because nobody ever sat down with them and explained how they prioritize the many activities available for them to grow their business.
So here’s how you do it:
Spend 80% of your time in activities that DIRECTLY increase your lead flow, your prospecting, and your enrolling opportunities. Again, this can be building autoresponder series, sourcing lead partners, building your own lead generation systems, building and using high-power prospecting/closing scripts, and putting the math of marketing in your favor.
Spend 20% of your time in activities that are NECESSARY, BUT DO NOT directly increase lead flow, your prospecting, and your enrolling opportunities.
Your Most Valuable Asset (HINT: It’s Not Money)
Time is the great equalizer. Everyone gets 24 hours in a day. From the most successful, accomplished entrepreneurs to the hobby-business underachievers, we all get the same amount of time. The only question is – how do we use it?
Time is the currency of life, and your most valuable asset. We can always make more money, but we can never get any more time. Every second, every moment, is a choice, an investment into your future moments. Choose wisely.
What Do You Want More?
Many people want to be COMFORTABLE more than they want SUCCESS.
If you want to be successful, you’ll need to sacrifice many things to get it.
Some people value SLEEP more than SUCCESS. But if you want to be successful, you will (guaranteed) have to skip out on some sleep.
Some people value FOOD more than SUCCESS. Sometimes, you’ll have to skip meals to focus on becoming successful.
Some people value ACCEPTANCE more than SUCCESS. Sometimes, you’ll have to risk and face rejection to become successful.
Some people want APPROVAL more than SUCCESS. If you’re doing anything at all worthwhile, then not everyone will approve of what you’re doing.
Some people value PEACE and TRANQUILITY more than SUCCESS. But there will be times when you will have to fight for your success.
Some people value their LEISURE TIME more than SUCCESS. But if you want to be massively successful, you’ll have to skip out on time in front of the TV, or fishing, or whatever.
Some people value their SECURITY more than SUCCESS. But everyone who is successful has had to deal with risk. Risk of loss, risk of failure, risk of losing money. No risk, no reward.
I’ve made a ton of money, and along the way I’ve lost money too. I’ve lost more money than some people earn in 10 years of working. And I can tell you that fear of loss is far more painful than actual loss. There is no such thing as security, beyond your personal skillset. So don’t play the game to “not lose”, play to win.
Some people value COMFORT more than SUCCESS. But everyone who is successful has had to step outside of their comfort zones, and many entrepreneurs stayed there, because they learned that the secret to dramatic, lightening-like growth is to stay far outside your comfort zone, to continually challenge yourself and raise the bar.
Some people value their EGO more than SUCCESS. They refuse to listen to those who have been down the road, and want to do it “their way”.
Some people value their LIMITATIONS more than SUCCESS. They commit to their story of how they have some per-disposition to failure, which they think removes the responsibility of their success and puts it on to someone/something else.
And then, some people value SUCCESS more than all those other things.
The are willing to make short-term sacrifices for long-term gains. They put their prioritize their time to invest in the activities that are going to yield the greatest results. The REFUSE to be deterred when they have a bad week, bad month, or even a bad year. They KNOW that they’re going to finish the race, that they’re going to get what they want, and that they will happily pay the price to get it.
They understand that there is nothing life can throw them that will dissuade them from perusing their goal. They understand that any setback is temporary, and it’s just a matter of time before they achieve their dreams.
They have a HUGE “why” that is bigger than money, or security, or ego.
The have a WHY that is bigger than food, sleep, or the approval of others.
They have a WHY that will never lower it’s standards, that will never yield to any obstacle or challenge.
They have a WHY that will not negotiate, that will not settle, that cannot be compromised.
They have a fire in their soul that will not be quenched by a short-term victory, or a short-term defeat.
How bad do you want success?
Our Offer To You
If you have a burning desire to succeed, and you’re willing to roll up your sleeves and go to work to make it happen, we can help!
We offer a free strategy session to struggling networkers in this industry who are looking to take things to the next level. We go through a free training teleseminar with you that will give you the step-by-step blueprint to growing your business to the level you want!
Send us an email right now (email@example.com), and in it include the following:
- Full Name
- Best Phone Number & Time To Call
- The Name Of The Company You Are Promoting
- The Challenges You Have Experienced In Growing Your Business
- The Goals You Have For Your Business And Lifestyle
And we’ll get back to you ASAP to get you registered for this training and strategy session!Top
May 14, 2013
Most every distributor in the MLM industry has a lead problem. Finding high-quality, qualified MLM leads is the biggest problem that most networkers face. It’s what stops their businesses from growing – without good leads, a downline is dead in the water.
MLM Leads And How They Work
There are various types of leads available for an MLM’er to grow their business, but the best type of lead you will ever have is one that YOU generate yourself. You know WHEN you generated that lead, you know HOW you generated that lead, you know WHAT was offered to that lead, and you know that lead was not sold or resold anything else.
The best leads you will ever have are leads that you generate yourself. That’s the ticket.
How To Generate Targeted MLM Leads
In order to generate leads, you need two things:
1. A website with a targeted offer (an offer that appeals to your market)
2. Targeted Traffic (people visiting the site that WANT to be there)
Websites are another story (you may want to use this resource for build a good site), but the keys to the kingdom lie in getting targeted traffic. Without a steady stream of targeted visitors, the best website in the world won’t do you any good.
In order to get traffic, you must either build paid advertising campaigns (there are lots of ways to do this) – which definitely isn’t “free”. There are systems you can use for getting targeted leads on a paid source that actually offset and compensate you automagically, but that’s for another post.
This is about FREE MLM leads – in order to do that, we need to leverage a FREE traffic source.
Where can you get free traffic, and lots of it?
- Join the biggest targeted forums in your market.
- Search Google for “discussions” in your market.
- Establish yourself as an authority and a helper by providing valuable posts to the forum.
- Answer people’s questions in the forum (without being overly promotional).
- Have a good signature, with an enticing link, such as a link to a freebie.
Forum Search Engines (use these to find targeted forums):
boardtracker.com (used to be my favorite, but it’s been under construction for awhile)
Blogs are a very decent way to get targeted traffic IF (and only IF) they are hosted on a domain that YOU control. There are some “opportunities” out there that give networkers a blogging “platform”, and tell them to blog away. The problem is, they build the blogging platform owners site – NOT your site. This means you are doing a lot of hard work for something that you will never own (and in this case, are even paying to rent).
If you are building someone else’s website via blogging, you are not building your own brand and your own asset – which is exactly what an employee does. Make sure if you blog, you are investing in and building your own assets.
- Best way to get blog traffic is to create incredible content.
- Create “link bait” (see this link for more info – http://en.wikipedia.org/wiki/Link_bait)
- Write something highly controversial.
- Utilize trackback links as a form of conversation marketing with other bloggers. (use this resource – http://en.wikipedia.org/wiki/Trackback)
- Participate in blog carnivals. See blogcarnival.com
- Leave comments on other peoples’ blogs. (Do NOT spam or use automation)
- Expand your reach through RSS feed syndication.
RSS Feed Aggregators:
(search for market specific aggregators, using “keyword” aggregator)
blogher.com (for women only)
Pligg sites (also Scuttle, phpDug, and PublicBookmark):
(There are literally thousands of these kind of sites. Search for some in your market.)
NOTE: The best opportunity for building links and building a blog is by guest-blogging. Guest blogging is where you write a high-quality blog post for someone else in your market, and in return they provide a couple of links back to your blog.
myblogguest.com is a community where you can find places to be a guest blogger.
Some guest blogging or guest article opportunities:
(There are thousands of places where you can potentially be a guest blogger! Search for blogs in your market)
DOCUMENT SHARING SITES
Use these to create mini-articles, and generate targeted links and traffic back to your site.
pdfcast.org (for PDF’s)
EBOOK SHARING SITES
Ebooks are a fantastic promotional tool, especially the Amazon KDP platform. Highly recommended
Amazon.com (KDP Select)
ebookjunkie.com (Free ebooks category)
ebookmall.com (Free ebooks category)
A podcast is simply audio content. It can be an interview, a training, or the equivalent of an article. They are very easy to use, you simply record your podcast, upload, and it’s good to go.
feeds4all.com (podcast category)
FREE PRESS RELEASE SITES
A press release is a very powerful way to great buzz and excitement around newsworthy information about your business. Press releases get picked up by major media outlets and can catapult virtually unknown businesses to the forefront of the media.
Here are a view outlets you can use for Press releases:
downloadjunction.com (software related)
FREE CLASSIFIED AD SITES
Classified ads are an easy way to promote, get links, and drive free targeted traffic. Each site will have their own rules as to what can/cannot be advertised, and how the advertisement should work.
FREE ONLINE DIRECTORIES
And online directory is simply an organization of websites, separated by category. These directories will give you a link back to your site, and some (especially DMOZ) carry a good deal of influence with their link.
gmdir.com (Your site must use Google maps)
smartlinks.org (submit via email)
(Do a search to find market-specific directories)
Social bookmarking is a way that people share content and information. You’d be surprised how many people use social bookmarking to share content. Don’t pre-judge your market!
Reddit.com (manual submission recommended)
These are sites that dedicated to questions and answers. You simply show up, provide answers (and in many cases, links) to create authority and drive traffic. Free, easy, and fast.
answers.yahoo.com is probably the most popular Q&A site currently.
linkedin.com/answers (talked about in lesson #82)
quomon.com (tech related)
stackoverflow.com (programming related)
Of course, there are other free ways to get leads (such as social media marketing, video marketing, etc) but these strategies will help you begin driving free leads and traffic to your websites!Top
April 18, 2013
We just wrapped up a two-part training on HBSA’s 18 Rules For Success.
We did record those trainings, and we’d like to give you access to them, for free.
March 27, 2013
Let me start off with a little story…
As legend goes, one day the iconic artist Claude Monet was sitting in his favorite cafe in Paris, enjoying his beverage, when along walked a woman who recognized him.
“My God, you’re Claude Monet!” she exclaimed. “Listen, I know this is impromptu, but…will you draw a picture of me?”
Monet set his drink down, and looked at the woman for a second. He then whipped out a pencil, grabbed a napkin, looked down, and proceeded to scribble furiously on the napkin for thirty seconds.
He then looked up, set his pencil down, and slid the napkin across the table to the woman.
The woman looked down. Her jaw dropped.
She found herself staring at herself. It was like looking into a mirror! In thirty seconds, Monet had created an exact portrait of the woman.
“Monet, this is amazing!” she declared. “Thank you so much! The legends are all true, you truly are a phenomenal artist!”
“You are very welcome, madame” said Monet. “That will be five hundred francs, please.”
“Five hundred francs!” she cried. “That only took you thirty seconds!”
“Oh no it didn’t” Monet calmly retorted. “That took me my entire life.”
Moral Of The Story – Great Achievements Look Easy, Only After A Lifetime Or Practice
Mastering anything takes time and consistent effort. If you are good at anything in life, you’re consistent at, and have likely been so for years.
A bit over a year ago, we decided to publicly use ourselves as guinea pigs in a cast study to demonstrate the power of our education and training. We did in one month what many have not done, ever, in their businesses.
Setting The Stage – How We Added 300 New People Into Our Downline In A Single Month
When we began this project, we wanted to start like anyone else did, from the bottom. It was intended to be a case study, to show our students and potential students that targeted marketing does in fact work, and far better than any friends and family stuff that is (still) so popular in the industry.
We began by taking suggestions from the student body as to what kind of company we should join. We wanted to join under one of our students, as we thought that would be a cool way to give back and help one of our students who had seen success.
We took input from any student who wanted to give it, and we reviewed and researched over 200 opportunities. (You can read up on that process here).
We went through the process of demonstrating what we look for when we join an opportunity (learn how to choose a network marketing opportunity here).
We finally selected an opportunity, under one of our more successful students (he was earning about $40k/mo at the time we joined under him. Since then, he’s doubled his income).
Now, it’s important to understand that we really could have chosen any company, but one of the key fundamentals we teach is to be passionate about what you are promoting. At the end of the day, life is too short to spend time promoting a product/service/opportunity that you don’t believe in. A healthy chunk of time, effort, and energy would be going into this campaign, so we wanted to select an opportunity that served a market we were passionate about helping and serving.
The process would have been exactly the same if we had picked another company or market. The fundamental difference between those who succeed or fail in this industry is the marketer, and their ability to attract that audience that is looking for what they have to offer. Once you have the skills, you can apply them into whatever you want. It’s not just about the money at that point, it’s about having a positive impact, and working on projects you love.
So we made a call, and got focused on the opportunity we were going to promote.
Then, we targeted our market.
We wanted to go after:
1. Current Networkers (these people already have experience in the industry, and don’t need to be convinced that network marketing is a good thing to be involved in).
2. People Who Need The Benefits Of The Product (in this case, people who wanted to lose weight, or experience a healthier lifestyle).
3. People Who Wanted To Start A Business (commonly refereed to as “opportunity seekers”).
For most any campaign in the network marketing industry, these will be the three types of people that you want to target.
Phase 1 – Learning The Market
We have a lot of experience in the network marketing and business opportunity markets, so we didn’t really need to spend much time understanding what was important to those communities and markets.
However, we were pretty new to the diet/weight loss market, so we spent some time learning about how that market functioned.
Step 1 – Amazon
Amazon.com is a gold mine of data. It’s the largest e-commerce website in the world, selling physical products, books, movies, and ebooks (via KDP). Any time we want to get to know a new market, we spend a good amount of time conducting research on Amazon.
The key is this – when people are looking for information about a subject, they want to achieve the benefit. So if someone is looking for information on “How To Make More Money”, or “How To Lose Weight”, “How To Travel Cheap”, and they buy a book on the subject, then they want to achieve those benefits. People in this stage aren’t sold on the WAY to achieve them. There are lots of ways to make money, or lose weight, or travel cheap. As long as people can achieve the benefit, they are open to the actual method to make it happen.
So we start by doing keyword searches that are relevant to the benefits that our market was after, namely, losing weight.
We then looked for those keywords in the “Books” section of Amazon, and we then sorted by popularity.
Then, we started reading.
We would read the reviews, as these are real-life people that are giving real-life feedback. This is a direct message from our market, and it’s important to understand and know what they want!
They spill it all in the book reviews. They’ll tell you about their situation, what they wanted from the book, what they liked about it, what they disliked about it, what their friends thought about it, the results they got…everything. This is perfect, as it’s like surveying your market without having to do any surveying. The works already been done, we just need to take the information onboard and implement it into our campaigns!
Step 2 – Google
We spend time using the Google Keyword Suggestion Tool, to find out more about what exactly our market is searching for.
This freebie shows us:
- The monthly search volume for a given keyword
- The local search volume for a given keyword
- The monthly search volumes of related keywords (keywords that are related to my original keyword)
This tells us roughly how much demand there is in a certain market, and also, other keyword ideas that we can use to check out and see what’s up.
We also spend time on Google.com, searching for some of those keywords. We want to see what the competition is already doing. So we literally head over to Google, and type in some of the keyword searches that we just got from the Google keyword tool. We pay special attention to the sponsored listings, as these tell us who is actually buying traffic. This is important! If someone is buying traffic, then we can assume one of two things:
1. The advertiser is losing money on that keyword. In which case, they are an idiot that we don’t want to follow.
2. The advertiser is making money on that keyword. In which case, we want to study what they’re doing, so see how it is working!
We confirm whether they are #1 or #2 by looking up their ads in SpyFu. This little tool allows us to spy on PPC competition, to see how long an ad has been running. If someone is running an add over 4 months, then we can safely assume the advertiser falls in category #2 (most advertisers can’t lose money for four months straight).
Once we knew our market, then it was time to get some landing pages up and start generating some leads!
Phase 2 – Build Creatives
“Creatives” simply refer to your marketing material – what you use to attract leads, clients, and customers.
For our application, we needed:
- Banner ads
- Landing pages
First, the banner ads.
The diet and weight loss industry is a big industry, but primarily skewed towards the female demographic. I have no idea why this is the case. Maybe guys are more comfortable being overweight. Maybe women are more critical of themselves, and or see themselves as being more overweight than they really are. Whatever the case, the we knew that for a lot of the diet/weight loss leads, we were targeting women, so that was what we were going to use in the banners.
When you have banner ads made, it’s important to get them in the most common sizes. The most common sizes are:
300×250 (medium rectangle)
160×600 (wide skyscrapers)
We are still using our opportunity-seeker banners, so we can’t really reveal those here
Next, we need landing pages.
A landing page is where you traffic actually lands after they click your ad. This is where they are given an offer in exchange for their contact information.
A landing page has one purpose, and one purpose only: to generate YOU a targeted, interested lead.
Education, details, offers…all that other stuff happens after a lead opts into your landing page.
Here are some of the landing pages that we used for this campaign:
Network Marketing Targeted:
We primarily used contextual traffic to generate leads (Content networks, media placements, existing traffic partners, etc). We also developed free reports for all three lead types, and gave them away as incentives to join our mailing lists.
So we had leads coming in the door – the next step was converting them!
Phase 3 – Build Prospecting, Presentation, Closing Systems
This is where the fun begins!
Now it’s time to make some money. We have leads, now we need to craft some offers that get those leads interested, responsive, and taking action.
For that, we need:
- Prospecting Script
- Closing Script
So here’s what we did:
The goal of a prospecting script is to SORT, and POSITION. Any marketing campaign is going to be filled with “maybe” people. These are folks that aren’t really ready to do business with you yet.
The key is not in convincing those people to do something they’re not ready to do.
The key is to sort them out of the way QUICKLY, so that you spend your time with the best prospects.
That’s the goal of your prospecting script. We do this with IQM (The Interest Question Method). We discuss this concept at length in our ebook Instant MLM Prospecting Scripts, but the goal is to have a script that gets to the bottom line, fast.
Once that was sorted, we developed two separate presentation scripts – one more focused on the opportunity, and one more focused on product benefits. The reason we did this is because we had leads from both categories coming in, and we needed a congruent presentation for both.
A presentation script is designed to give you prospect the scoop, and to position. Positioning is the most powerful marketing concept that you can leverage in this industry, and a presentation gives you center stage. We have done all sorts of presentations, from webinars to teleseminars to live presentations to video presentations. For downline growth, we like to set up recorded teleseminar presentations on Simple Voice Box.
- Your team can leverage these presentations 24/7
- SVB is a free service that is very reliable
- SVB will email you a daily email showing all the people that went to your presentation that day. Good for tracking and accountability!
Finally, we needed a closing script, and a follow up process.
When you start one of these campaigns, you’ll soon find that your team, unless experienced, will have to learn how to close. For that, we recommend you teach them, by role-playing and coaching with them, and also developing a followup process that keeps in touch with the leads they attempt to close. That way, you (as a more experienced enroller) can follow up with some of their leads, and help put a little more money in the pockets of your team. (You can see what our closing process is here at Instant MLM Closing Scripts).
For followup, we used a simple but powerful email followup series in an Aweber (aff link) account.
These were all of the tools that we built and used in this campaign.
We’re not braggers. At all.
But results are results, and we were fortunate to have accomplished some great things with this campaign.
In 30 Days, we were able to:
- Add Over 300 People Into The Team, As A Whole (closer to 400 when the dust settled)
- Personally Sponsor 46 People
- Help 4 People Qualify For A New-Car Bonus, And 24 People Get Promotions/Bonuses (NOTE: due to the diligence and leadership of Mr. Martin Lightbowne, that number has since grown to 49 people qualifying for New Car Bonuses).
- Create A Seven-Figure Distribution Channel Out Of Thin Air
- Go From Zero To Their Executive Rank On The Company Compensation Plan
- Set 4 Company Recruitment Records
- Became The #2 Enroller In The Entire Company For That Month (couldn’t believe someone out-enrolled us!)
Not to mention, we learned a TON about leadership, teamwork, and focus during that time.
And the money?
Again, we’re not braggers, and we are a little old-fashioned in that we think money is a private subject. Just for proof, we did post our first check from the company here (disclaimer, this is not an income claim, etc etc). I’ll let speculators speculate on what the other checks looked like as the organization has grown.
The Big Take-Aways
1. Homework Pays Off
We spent a lot of time studying our market, and building systems that would work. We had an intimate understanding of who we were sponsoring and going after, and that was a major contributor to success.
2. Invest In Skills Pay (Not Opportunities)
None of that would have ever happened, had we not devoted the time and energy to understanding and mastering the craft of marketing.
Most people treat online marketing as some sort of gimmick, or just something you’re supposed to “do real quick” to get some leads.
We treat it as an art and a science. We look at it like this:
Aspiring doctors spend 8-12 years studying their craft and mastering skills, (as well as spending $200k+ on their education )before they get a six-figure income.
Aspiring lawyers spend 6-7 years studying their craft and mastering their skills (as well as spending about $150k on their education) before they get a six-figure income.
Marketers spend 1-2 years studying their craft and mastering their skills (and usually spend $2k – $10k on their education) before they get a six or seven figure income.
Skills pay. We continually invest into our knowledge, because we are CONSTANTLY trying to improve our value, and what we can do to serve the market. Do whatever it takes to get the skills, and master them.
Most people who read this have one of two reactions:
1. “OMG, you should join MY business, let me tell you all about it!…”
While we are certainly flattered, we encourage you to look at what we DIDN’T do to achieve this success.
We did not try to go to some big-wig enroller and swing them into our organization.
We suggest you not try to do that either.
Get your own skills, and attract your own market. We know we could make “a lot of money” in lots of different opportunities. But we focus on the markets we’re passionate about, and we don’t worry about anything else.
2. “OMG, There’s NO WAY I Could Do All That Stuff!”
Yes, you can actually.
We’re not rocket scientists, and we teach (and use) everything we do. There’s no way Monet could knock out an identical-to-life portrait (on a napkin) in less than 30 seconds when he started. With time and some practice, he was able to do it. So can you.
Most people in this industry are actually already doing it the hard way – chasing friends and family, bugging people at malls, handing out flyers, doing the home meetings, hotel rah-rah pep ralleys, etc etc etc.
That stuff is way more challenging than what we’ve just laid out.
Focus on what you can do today, and start building from there.
For The Doubters, Skeptics, And Cynics
I know some people out there think it’s impossible to make good money in the home biz / network marketing industry. They think it’s impossible to make money in an MLM, or that you can’t make money with online marketing.
You probably know some people like that too.
I don’t worry too much about these types of people. Success needs no alibi or explanation, and it also happens to be the best revenge. Don’t sweat the critical comments for what you’re building, or pursuing. Simply plan your work, work your plan, pursue your dreams, and let the results silence the critics.
Our Offer To You
If you are ready to learn these strategies, drop us a line today. We’d love to hear about your situation, and see if there’s a way that we could work together to build your business.
Our Email: Success@hbsaonline.com.
Questions? Comments? Post ‘em up below!Top
December 21, 2012
At HBSA, we do Q&A coaching calls every week.
This past three weeks, we’ve completed a three-part series on:
1. Planning Your Business
2. Growing Your Business
3. Managing Your Business
We recorded those sessions, and we want to give them to you, kind of like a virtual Christmas present
We hope the information blesses you and yours in 2013! Let’s lock and load for an exciting new year!
To Total Success,
The HBSA Support TeamTop