HBSA

It’s not everyday that you get to speak with the World’s Greatest Salesperson.  I happen to have the privelage of knowing him personally, and not only is he phenomenally gifted at what he does, but he’s a very down-to-earth, funny guy as well.

Check out the interview now (split it into two parts):

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Thanks to everyone for helping us to pull of a great training webinar!  We appreciated the opportunity to clear the air about AdWords, and how to structure a proper campaign.

Enjoy the recording below.  We also have some recommended resources below, and if you have any questions just let us know in the comments.

Marketing Sherpa – Compendium of case-studies, surveys, and online resources for marketers.

Pingdom – Checks your web page load time.

AdWords External Keyword Tool – Pure awesomeness.

I love getting emails that go something like this:

“Do I have to be ________ (talented, smart, brilliant, good looking, a technical genius, a great speaker, etc) to be rich / successful?”

The answer is no.

Most wealthy people are not that smart – and they are happy to admit it.

Many wealth people are not particularly talented – and they will admit that too.

The vast majority of wealthy people are not blessed with uncommonly good looks, a privileged background, or any other type of advantageous predisposition that would guarantee success, or even make it easier to acquire.

In fact, in my examination of the wealthy / rich / successful from the rest of population, there is really only two character traits I can observe that stand out:

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As an entrepreneur, you are going to encounter setbacks. They are a part of the game.

Bad news: Setbacks are practically guaranteed. Factor them into your business plan.

Good news: Setbacks will cause many of your competitors to quit (yeah!), and create new opportunities for personal growth.

As Napoleon Hill said:

“Every setback has within it a seed of equivalent or greater benefit.”

And that’s true.  Let’s take Pat as an example…

Pat is an HBSA student that has been advertising online for over a year now.  A couple weeks ago, he was slapped by the big G.

He had every reason to feel sorry for  himself.  After all, he’d been an advertiser in good standing with Google for a long time.  How dare they slap him!

But he didn’t go that route.  Instead…he slapped back.

And a scant 17 days later, he’s back to generating leads online.

That’s an HBSA record – going from slap to mac in 17 days.  I called him up and forced him to tell me what he did to make it happen.  He cordially agreed.  Here it is:

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Amazing.  Simply amazing.

Warning! Scam!! Fraud!! Alert!!  You’re about to lose EVERYTHING to evil online scammers!!!!

Good grief.  What the hell is the world coming to?

It appears that a brand new sub-niche of marketing has appeared – it’s a very un-healthy type of online competitive marketing, where one competitor pretends to offer an “unbiased” review (which comes up unfavorable) along with a recommendation to buy their own stuff instead.  It used to be prominent in advertising for professional athletic events, but now seems quite popular in the Internet marketing community as well.

Here’s How This Scam Works:

You take the name of a prominent teacher or business person in an industry, and then advertise using their name as a keyword, and try to get the prospect that are researching the teacher to click on their ad, read some fake review, and get them away from buying their stuff to instead buy YOUR stuff as the reviewer. (more…)

This is a very clear, non-technical explanation of how money works in a fractional-reserve banking system.

To quote a famous philosopher (or Ron White):

“You can’t fix stupid”

Barry Schwartz illustrates this point in a poignant video:

After 31 years of being stalked by a debilitating fear, Tim (who wrote “The 4 Hour Work Week”) reveals how he manned up, took responsibility, and showed his fear who was in charge.