This is a simple strategy we use to get the best buyer leads out thar.
It’s for you lefty-brained folks, as it entails some creativity Enjoy!
This is a simple strategy we use to get the best buyer leads out thar.
It’s for you lefty-brained folks, as it entails some creativity Enjoy!
If you’re looking for a simple strategy to generate more network marketing leads for your business, then look no further – we got it here for ya.
This training reveals the 3 step strategy we use to generate as many leads as we need every single day. Enjoy!
Prospecting objections throw many a good prospecting conversation off track. You start getting questions, or you lose control of the conversation and end up out in the weeds.
These simple techniques will help you overcome prospecting objections without the conversation getting weird. Enjoy!
The Lost Art Of Concentration
This call is about how to dramatically improve concentration, focus, and productivity in your work day. If you are building your business and finding you are not making the kind of progress you want, then you’ll love this training. Enjoy!
Network marketing closing tips that actually work! It all starts with posture. Closing is primarily psychological, and maintaining the correct posture is critical for a successful outcome.
This coaching call covers that posture – how to get, keep it, and make it a part of who you are.
Also, you can review our call on network marketing closing strategy as well – if you want to enroll more people into your downline, this will help you make it happen.
This just in off our QA Coaching Call! It’s all about leveraging the power of the phone to build your business, and how to quickly develop rapport with prospects. Network marketing recruiting at its finest. Enjoy!
If you are new to the network marketing industry, you may not have had the opportunity yet to get a “bad networker” in your downline.
It happens though. It’s inevitable. No matter what kind of leader you are, you will end up with problem downline members from time to time. Below are the three most common challenge-types we see in people’s downlines, and how to fix the issue ASAP.
Some people have bad attitudes. They’re easy to spot, as they love to make their little and loud opinions heard. Constantly. They complain, they doubt, they fuss, and they may even whine.
They are rarely take responsibility for their results, or their mistakes. They have scapegoats galore – if they have a problem, it’s someone or something else’s fault.
They are acutely aware of their rights, their entitlements, and what their expectations, and equally unaware of their obligations, responsibilities, and commitments.
They invest an inordinate amount of time complaining about any perceived imperfection they may find or observe in others. They use as much time as possible to create a story of being a victim of life.
Solution – AVOID THIS NETWORKER
The best fix for this kind of problem is to simply avoid this type of prospect in the first place. They will typically give you plenty of warning that they are “one of THOSE types”, and you should pay attention to those warning signs if you see them. If you are unfortunate enough to enroll one of these folks into your downline, they will cause so many problems and contribute so many challenges to your life that it will not be worth sponsoring them in the first place.
If you find out later that you have one of these folks on your team, it’s best to be direct, and sooner than later. Be compassionate, but firm. Let them know that you want to help them, that you’d like to see them succeed, but that they will need to make some changes with how they approach and treat their life as well as their business. Every day is a new day, and the only thing stopping this networker from turning their life around is a few adjustments in what they do with their thoughts, their focus, and their words.
This networker never has enough time. They somehow never find enough time in the day to do the activities that will actually GROW their business. They shuffle emails, they hang out on Facebook like it’s a job, but when it comes down to the hard work of growing a real business, they avoid it in favor of a less-productive activity.
This networker may show up with another “idea” to grow a business, but never actually implement it to achieve results. Or they may
Solution – FIND BETTER GOALS
Most of the time, the reason this networker is wasting their time on other things is they are either afraid of something (usually failure, but sometimes success), or their have uninspiring goals.
Even if they are afraid of success or failure, an inspiring goal will help a person move forward and overcome that. Many people in this industry set their goals as low-priority – meaning, they may not LIKE their job, but it’s not terrible. Or they would LIKE to have more money, but it’s not a MUST. In other words, they are comfortable, and comfort is best friends with mediocrity.
If your downline member is comfortable, they need to find some more inspiring goals to get them taking MASSIVE, FOCUSED ACTION on and moving forward in a way that utilizes their time effectively.
This networker can’t seem to get anything right. They fumble, they bumble, they don’t know what to say, or how to say it. They don’t have a clue about growing their business, they seem perpetually confused about life, and they usually show up late to everything.
Solution – TRAINING
This type of networker has the most potential, as they are simply confused. Many times, laying out a very structred plan of attack, on what they need to do, and how they need to do it, will work wonders.
You may need to spend extra time role-playing with this person, or helping them understand the “big picture” but then breaking it down into very bite-sized steps so they can act on it.
As a leader, you’ll discover that many times, quality training can empower and dramatically propel the people on your team to the next level. As the quote goes, “the speed of the leader is the speed of the gang”.
I‘d like to meet the person who managed to sell MLM professionals on the concept of “easy”.
MLM marketing is like any other type of marketing. It’s challenging, competitive, and anything BUT easy.
Successful MLM marketing takes know-how, intelligence, and planning.
At HBSA, I’m sure you can imagine the amount of questions that we get on a daily basis. We work with professionals in all sorts of different companies, different opportunities, different backgrounds, and different skillsets.
One thing is for sure – the guy/gal that sold this concept of “easy” to our industry was pretty successful. We hear questions every day that reflect it.
“Is it easy to build a downline?”
“Is It easy to build my team?”
“Is it easier to grow X type of business or Y type of business?”
“Why isn’t this easier? Everybody needs X type of product in their home / life”
“I want my life to be easier, this business takes a lot of work”
Etc. Etc. Etc.
I get it. We all want easy. We’re fans of easy. Most of mankind thinks that an easy life is the best kind of life. No worries. No responsibilities. No headaches. Just wake up when you want, eat what you want, and coast thru the day on a big cloud of eeeeassssssyyyyyyyy…
If I meet the dude that sold this concept to the MLM industry, I’d punch him in the throat!
The reason is because this idea of “easy” has caused more damage, ruined more dreams, and disappointed more families than just about any other bad idea in this industry (likely, more destructive than all the other bad ideas combined)
Your upline or sponsor may not have informed you, but the truth is that business ain’t easy. No kind of business is easy, success in any endeavor takes concentrated effort, and the desire for easy is not your friend, but your enemy!
Some people say that there are no stupid questions. The same guy that invented that phrase is prolly the same guy that sold the MLM industry on the concept of easy money.
That guy was wrong. There are indeed stupid questions – terrible questions, and these questions yield terrible answers. Here’s an example of some such questions:
“Why can I never succeed?” (You can if you change your approach and take massive focused action)
“Why has God doomed me to perpetual failure?” (He hasn’t – a challenge in your life does not mean rejection from God)
“How does person X make success look so easy?” (Don’t look at the results – look at the price person X paid to get the skillset to achieve the results. Chances are you’ll find many things other than “easy success” behind them)
And another equally bad question is “what’s the easiest way to succeed in network marketing?”
They mindset of the person asking that question reveals what that person is focusing on – and unfortunately, it’s on easy. If you are committed to easy, it’s going to be difficult to achieve much of anything in life. And the reason is because LIFE wasn’t designed to be easy.
Life – YOUR life – was designed to make you stronger – better – smarter – and more capable. It was designed to give you an opportunity to grow, to serve, to become bigger than the petty inconveniences and day to day challenges that we all face.
Life is your tapestry – the blank slate that you get to paint on. It’s certainly easy to not paint anything, but that doesn’t make a very remarkable work of art.
It’s easier to just set the brush down and eat some chips. Take a nap. Have a beer (or three). But then the picture doesn’t get painted, and the time that we have (the greatest gift in our lives) is wasted on pursuing petty comfort, rather than painting a remarkable picture.
Because if you’re committed to creating an amazing work of art, you don’t ask questions like “what’s the easiest way to paint?” You ask questions like
“what skills do I need to create the most AMAZING work of art?”
“What abilities do I need to create a piece of art that will impact and inspire others in the future?”
“What could I paint that would help my children and family long after I’m gone, to give them a sense of what my life was about, and in turn help them when they are struggling to create a great story for their own lives?”
In any endeavor, there are a finite number of skills that will lead to success.
In the network marketing industry, those skills are:
– Lead Generation (being able to generate the best possible leads for you and your team – and this goes well beyond chasing friends and family)
– Prospecting Mastery (being able to sort, and help others sort, the targeted prospects from the suspects)
– Presenting (being able to build value around a solution for your market)
– Closing (inspiring others to do business with you)
– Training (becoming a good teacher to pass along these skills to your team)
– Leadership (because all people have challenges, and you’ll need to help others overcome their own challenges/fears of success)
– Positioning (the subtle communication that lets your market know who you are, what you’re about, and what you represent)
That’s MLM marketing in a nutshell. So the best types of questions you could ask are:
“How do I get these skills?”
“Who are the BEST people to learn these skills from?”
“Who is someone that I know has mastered these skills, that I could model for my own business?”
“Is this worth the effort? Will this opportunity last?”
Those types of questions lead you to actions that generate success!
HBSA has had the pleasure of working with and assisting over 150,000 entrepreneurs over the past few years. From our free newsletters to our coaching programs and everything in between, our goal is to help you master the skills of:
– Lead Generation
That’s what we do! And we use what we do every single day. Meaning, this stuff isn’t theory – it’s the same skills that drive our own businesses day in, and day out without fail.
If you’d like to see how we can help you, just register for our free webinar. We’ll show you how we use a very different MLM marketing strategy to achieve fantastic results for businesses and teams all over the world.
Here’s your link:
The Number one problem facing most networkers and home-based business owners is leads. Having a consistent supply of fresh, targeted, responsive, leads is the first step to growing a business, and too many networkers never really overcome this hurdle to grow their teams.
With the Internet, getting leads should NEVER be a problem for you. There are options-galore for getting good leads, and you’ll learn how to make it happen in this post.
Step 1 – Targeted Market
The biggest key to success in generating leads is knowing WHO you are trying to target. Understanding what your prospect wants is the biggest key to success in a lead generation campaign. Many times, a marketer will just skip over the boring “targeting stuff” to get to the exciting things – getting their website going, or driving traffic. This mindset will nearly guarantee failure.
The key to getting great leads it to make people a great offer. The key to a great offer is understanding what your market wants. We use several tools (such as the Amazon index, the Google Keyword Tool, Twitter feeds, etc) to pinpoint exactly what our market is after. This is MUST-HAVE info if we are to create a great offer that gets people engaged and interested in what we have.
Think about it…
To someone who is wanting a new car, then a great offer would relevant to getting a new car.
To someone who is hungry for dinner, a great offer would be relevant to getting a good dinner.
What does eating dinner and buying a new car have in common? NOTHING. Therefore, how much sense would it make to offer a new car deal to someone hungry for dinner, or a dinner special to someone wanting a new car?
It would make no sense at all! Yet that is exactly what many networkers do when they do their marketing. They’ll put a business opportunity offer in front of people looking for a job, or an antiaging offer in front of people looking to lose weight.
When we know exactly what our market wants, we can stop trying to be clever, and just give it to them. Makes thing much more simple (and profitable).
Step 2 – Targeted Offer
This is where the power of copywriting comes in….
Writing copy that gets prospects taking action is one of the most profitable skillsets you will ever develop. Using the right words, in the right sequence, can get hundreds or thousands of interested visitors per day visiting your website.
What exactly do we mean by building an offer? What you are trying to do is generate a targeted lead – meaning, get a lead that visits your site to sit up, pay attention, and reach out to you for more information. You are not trying to SELL your lead anything at this point, other than selling them on why they should reach out for more information. In this stage of the process, you are just getting to know your prospect, and your prospect is getting to know you. Therefore, you should make it an easy offer to say YES to.
Examples of this include:
These types of offers convert very well. Your prospect gets to dip their toe in the water, and evaluate whether or not you can assist them with their problem, and you in return get a highly targeted lead.
For example, if you were in the diet and weight-loss market, and you offered a free report on how someone could lose 12 pounds in 12 days, that is a highly-desirable offer to the kind of prospect that wants to lose weight. It makes a big promise, it’s low risk, and it fulfills the NOW factor (wanting a result quickly).
Where can you easily build an offer like this? Well, all HBSA students get a proprietary tool that makes building an offer like this a breeze, but if you’re not an HBSA student we suggest you do so on Weebly. We actually use Weebly as the backbone of many of our sites, but we have an additional tool that is only for students to be able to make it even easier.
We also use tools like Sitepal to incorporate video into our sites. Video works very well on engaging your visitors, and you can TELL your visitor about your offer, versus making them have to read all about it. It’s more personal, more convenient, and it has always helped with getting more people engaged and registering for more information.
Step 3 – Targeted Traffic
Traffic is really the fuel that drives a lead generation campaign. You can have laser-targeting on your profiles, you can have a great offer on your site, but if you don’t have interested visitors going to the site, it’s not going to do anything.
In the scheme of things, we divide traffic into two categories – free and paid traffic. This isn’t 100% accurate as there really isn’t any “free” traffic available, as to get free traffic you pay for it with your time and energy. Free traffic will cost you time and energy, paid traffic will cost you money. That’s just how it is – anyone who says differently isn’t giving you the whole story.
We use both types of traffic, and we recommend you do too, as both work, and both grow a business. It just depends on your immediate budget, and how quickly you’re looking to get your business going.
For paid traffic, you can use Search PPC, social media PPC, media buys, contextual traffic, and paid email marketing. These are consistently the best performers for paid traffic.
For free traffic, you can use article marketing, SEO, video marketing, social media marketing, press releases, forum marketing, give-aways, blogging/guest blogging, etc. These have been proven to be the best types of promotion methods for free traffic.
The goal for paid marketing is to be able to generate leads for $3-$6 per lead (depending on your niche and competition). You can get better prices of course (we use a contextual source to generate $0.32 leads for a marriage-help offer), but most businesses can grow on those lead prices.
The goal for free marketing is to get a set number of leads per day, consistently. So the way to win this game is to simply produce enough “lead magnets” that it pulls the targeted number of leads you are after.
One of the biggest mistake that networkers make is thinking they have to use ALL the above traffic strategies to get results. You definitely do not have to do that – any one of those traffic sources can give you as many leads as you need. The key is not to pursue all of those traffic sources, but to pick one (maybe two at the most) and master them.
The key to success with any of those sources is keywords. Keywords drive the internet, online content, and it will drive your lead generation campaign as well.
Where do you get good keywords? We use the Google External keyword tool. We use this free tool to find all the targeted keywords we need (or if we doing contextual traffic, we use it to find the targets we’ll need). Keywords are search terms – the searches people are performing every day. Someone performing a facebook search for “bodybuilding” is looking for bodybuilding groups, fan pages, and communities to plug into. Someone performing a search on Amazon for “organic baby food” is looking for organic goods for their child. Simple stuff, right? It is, but marketers tend to get distracted and too creative in their marketing efforts.
The heart of a good lead generation campaign is Keywords, which drive ads/lead magnets, which drive website visitors, which drive leads thru the site. So it looks like this:
KEYWORDS > ADS/LEAD MAGNET > WEBSITE OFFER> LEADS
The only other component of this is next step…
Step 4 – Targeted Followup
This is what happens AFTER a lead opts into your website. Now that someone has engaged you, you want to follow up with this lead, and convert them into a partner or customer in your business.
We highly suggest you do this with the phone, as there is simply no better way to quickly build rapport with someone who has registered on your site. However, you also want to do AUTOMATED followup via email. This will leverage your time, and help ensure you get the absolute most out of your leads when they are coming in the door.
You can easily do this with services like TheMLMLeadOffice.com. It’s easy to use, and it automatically sends out per-written email followups that you design that get your prospect engaging with you, even if you doing other things. These types of systems can send dozens or hundreds of emails over the course of time, so that you are always adding value to your prospects and building a relationship with them even if you never reach them on the phone.
Our Offer To You
If you have never put together your own lead generation system, it can be a daunting task! We developed a free full training to help you make it happen.
To register, all you need to do is email us right now at firstname.lastname@example.org.
In your email, include the following items:
1. Your Full Name
2. Best phone number and time to call
3. The company or business you are marketing
4. The goals for your business and your lead generation
5. Any challenges or setbacks you’ve encountered along the way.
And we’ll get back with you ASAP to help you put the pieces together. We are looking for some key people to work with and help them take their lead generation to the next level! If you’d like to make it happen, let’s start moving NOW.
Most every distributor in the MLM industry has a lead problem. Finding high-quality, qualified MLM leads is the biggest problem that most networkers face. It’s what stops their businesses from growing – without good leads, a downline is dead in the water.
There are various types of leads available for an MLM’er to grow their business, but the best type of lead you will ever have is one that YOU generate yourself. You know WHEN you generated that lead, you know HOW you generated that lead, you know WHAT was offered to that lead, and you know that lead was not sold or resold anything else.
The best leads you will ever have are leads that you generate yourself. That’s the ticket.
In order to generate leads, you need two things:
1. A website with a targeted offer (an offer that appeals to your market)
2. Targeted Traffic (people visiting the site that WANT to be there)
Websites are another story (you may want to use this resource for build a good site), but the keys to the kingdom lie in getting targeted traffic. Without a steady stream of targeted visitors, the best website in the world won’t do you any good.
In order to get traffic, you must either build paid advertising campaigns (there are lots of ways to do this) – which definitely isn’t “free”. There are systems you can use for getting targeted leads on a paid source that actually offset and compensate you automagically, but that’s for another post.
This is about FREE MLM leads – in order to do that, we need to leverage a FREE traffic source.
Where can you get free traffic, and lots of it?
– Join the biggest targeted forums in your market.
– Search Google for “discussions” in your market.
– Establish yourself as an authority and a helper by providing valuable posts to the forum.
– Answer people’s questions in the forum (without being overly promotional).
– Have a good signature, with an enticing link, such as a link to a freebie.
Forum Search Engines (use these to find targeted forums):
boardtracker.com (used to be my favorite, but it’s been under construction for awhile)
Blogs are a very decent way to get targeted traffic IF (and only IF) they are hosted on a domain that YOU control. There are some “opportunities” out there that give networkers a blogging “platform”, and tell them to blog away. The problem is, they build the blogging platform owners site – NOT your site. This means you are doing a lot of hard work for something that you will never own (and in this case, are even paying to rent).
If you are building someone else’s website via blogging, you are not building your own brand and your own asset – which is exactly what an employee does. Make sure if you blog, you are investing in and building your own assets.
– Best way to get blog traffic is to create incredible content.
– Create “link bait” (see this link for more info – http://en.wikipedia.org/wiki/Link_bait)
– Write something highly controversial.
– Utilize trackback links as a form of conversation marketing with other bloggers. (use this resource – http://en.wikipedia.org/wiki/Trackback)
– Participate in blog carnivals. See blogcarnival.com
– Leave comments on other peoples’ blogs. (Do NOT spam or use automation)
– Expand your reach through RSS feed syndication.
RSS Feed Aggregators:
(search for market specific aggregators, using “keyword” aggregator)
blogher.com (for women only)
Pligg sites (also Scuttle, phpDug, and PublicBookmark):
(There are literally thousands of these kind of sites. Search for some in your market.)
NOTE: The best opportunity for building links and building a blog is by guest-blogging. Guest blogging is where you write a high-quality blog post for someone else in your market, and in return they provide a couple of links back to your blog.
myblogguest.com is a community where you can find places to be a guest blogger.
Some guest blogging or guest article opportunities:
(There are thousands of places where you can potentially be a guest blogger! Search for blogs in your market)
DOCUMENT SHARING SITES
Use these to create mini-articles, and generate targeted links and traffic back to your site.
pdfcast.org (for PDF’s)
EBOOK SHARING SITES
Ebooks are a fantastic promotional tool, especially the Amazon KDP platform. Highly recommended
Amazon.com (KDP Select)
ebookjunkie.com (Free ebooks category)
ebookmall.com (Free ebooks category)
A podcast is simply audio content. It can be an interview, a training, or the equivalent of an article. They are very easy to use, you simply record your podcast, upload, and it’s good to go.
feeds4all.com (podcast category)
FREE PRESS RELEASE SITES
A press release is a very powerful way to great buzz and excitement around newsworthy information about your business. Press releases get picked up by major media outlets and can catapult virtually unknown businesses to the forefront of the media.
Here are a view outlets you can use for Press releases:
downloadjunction.com (software related)
FREE CLASSIFIED AD SITES
Classified ads are an easy way to promote, get links, and drive free targeted traffic. Each site will have their own rules as to what can/cannot be advertised, and how the advertisement should work.
FREE ONLINE DIRECTORIES
And online directory is simply an organization of websites, separated by category. These directories will give you a link back to your site, and some (especially DMOZ) carry a good deal of influence with their link.
gmdir.com (Your site must use Google maps)
smartlinks.org (submit via email)
(Do a search to find market-specific directories)
Social bookmarking is a way that people share content and information. You’d be surprised how many people use social bookmarking to share content. Don’t pre-judge your market!
Reddit.com (manual submission recommended)
These are sites that dedicated to questions and answers. You simply show up, provide answers (and in many cases, links) to create authority and drive traffic. Free, easy, and fast.
answers.yahoo.com is probably the most popular Q&A site currently.
linkedin.com/answers (talked about in lesson #82)
quomon.com (tech related)
stackoverflow.com (programming related)
Of course, there are other free ways to get leads (such as social media marketing, video marketing, etc) but these strategies will help you begin driving free leads and traffic to your websites!