Tactics
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Ever had the dream of starting and running your very own business?
If so, you’re in the majority. Most people have entertained the idea of becoming a business owner. At first glance, it’s a notion that has appeal on several levels.
First you get to fire your boss (that IDIOT!).
Then, you get to set your own schedule (I’ll work when I WANT to!).
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May 18, 2010
AdWords Training Video With Brittany Lynch
Thanks to everyone for helping us to pull of a great training webinar! We appreciated the opportunity to clear the air about AdWords, and how to structure a proper campaign.
Enjoy the recording below. We also have some recommended resources below, and if you have any questions just let us know in the comments.
Marketing Sherpa – Compendium of case-studies, surveys, and online resources for marketers.
Pingdom – Checks your web page load time.
AdWords External Keyword Tool – Pure awesomeness.
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September 1, 2009
How You Should Prospect
One of the most common questions we get is:
“How do I find more people to talk to?”
And having people to talk to is all about prospecting.
You see, prospecting is the fuel that feeds a business. Turn off the prospecting, and you kill the lifeblood of your business. Prospecting is what keeps your cash-flow steady and consistent, and it’s an absolute MUST if you hope to build a strong, stable business.
But how do you prospect?
What are you looking for when you prospect?
And what the heck is a “Prospecting system”?
Good questions.
A prospecting system is simply the components of your prospecting campaign. It can be broken down into three individual parts:
1. How do you find people?
2. Once you find them, how do you qualify them?
3. Once they are qualified, how do you present your product
and opportunity to them?
One of the most important keys you can understand is step # 2 – qualifying your prospect.
A lot of people in network marketing think they have to beg and convince everyone that their product is fantastic, that they opportunity is amazing, and that they need to “sell” people on what it can do for them.
NOTHING could be further from the truth.
And here’s a hint –
If anyone suggests that you need to beg, convince, or cajole your prospects, you would do yourself and your business a tremendous favor by simply…
RUNNING AWAY!
Because they obviously don’t know anything aboutgood recruiting and great prospecting.
Great, effective prospecting starts with leadingwith the benefits of your product FIRST, your opportunity SECOND.
This might seem very different than what you’ve been “taught”, but the reason that I do this (and that many other successful leaders do this) are many.
The biggest reasons are:
1. CREDIBILITY
You can’t separate yourself in the marketplace based on greed. Everyone in the home business industry has an opportunity, and in this day and age of hype and greed, the average high-school graduate has been hit over the head with so many “make zillions today!”opportunities that it all starts to sound the same.The problem is, because of all the hype, you start to blend in when you lead with your opportunity. In order to sound halfway credible, you need to lead with the benefits of your product or service FIRST, opportunity SECOND.
2. RETENTION
Retention rates go through the roof when you lead with your product or service. This is really critical for residual income (which is what network marketing is all about). Residual income means you get paid tomorrow on the work you do today.So if you are building a residual income business, and you sign up a new distributor based on them making tons and tons of money in a residual income program, what is going to happen in 45 days when they aren’t making a zillion bucks?
Chances, they’re not going to keep using the product, because it was never about the product in the first place. The only reason they got involved was to make money. If they don’t make a lot of money quick, they will quit and move on to the next “big thing”.
If you are serious about building a solid foundation and a strong, long-lasting organization, you have to have business builders and product users that will use your product for the long term. And that means, they have to be using the product for more than just a way of getting a paycheck.
3. INTEGRITY
Look, there’s a lot of “noise” in the home business arena. There’s some great people and great businesses, but there also some lousy businesses with some people that have “questionable” ethics.
If you are just starting out in your business, and you are trying to recruit a prospect based on your opportunity, what is the first question they will ask you?
I can guarantee it will be “So, how much money are YOU making?”
And if you’re just starting out, it won’t be much.
Ouch.
Instantly, you lose credibility, and (right or wrong) your prospect will question your integrity.
This is NOT what we want to happen. But no matter how new or old you are in promoting your business, you can absolutely endorse a product experience, and you can certainly learn how to become knowledgeable of that product in just a few days.
That’s powerful. AND credible.
So if you are leading with your product or service, who are you looking for?
When you prospect, you are looking for 2 key things to determine if they would be a good fit for your program:
1. Pain
Your prospect needs to already be aware of a need for something else. For example, if you are marketing a health and wellness product, you need to target people who already care about their health, and are willing to spend money on that interest. If you are marketing telecom, you want to prospect people who already want a way to get their telecom service for free (or even get paid to use their phone).
In other words, there needs to be a pre-disposition tousing your type of product or service. Otherwise, you’re just spending your time convincing, when really, you should be sorting and qualifying.
2. Desire
Your prospect needs to already have the desire to fix their pain.
I’ve met some people in my life (and I’m sure you have too) that actually seem to like being miserable.
It’s not that they don’t know what to do…
It’s that they just won’t do it!
Well, if someone has that attitude, they are NOT your prospect. You want to prospect problem solvers, people that see the need for what you have, and already have the desire to take action. Thing is, if your prospect has pain, and they have the desire to fix that pain, then all you need to do is show them how to get that done.
So…
If you have a business, then go find some people to help!
We live in a world that is chock-full of pain. If your product has benefits (and it almost certainly does) then go find the people that are in need of those benefits, and help them out.
Ease their pain.
Help the world be a better place.
And make some money at the same time.
That’s a win/win situation, right? That’s all for now.
Talk soon,
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– Josh -
August 7, 2009
Use Facebook For Profit
We made this video for you on the power of using
Facebook to grow your business:Click To Watch This Using Facebook For Profits Video
Are you using Facebook right now? If not, then you
are literally sitting on the sidelines watching a huge
opportunity go by.A few facts about Facebook:
- They have 500,000,000 registered users (that’s a lot)
– They have a FANTASTIC advertising platform
– So few people know how to use it properly that it’s
like shooting fish in a barrel (in other words, competition
is relatively NIL).Check it out for yourself:
Click To Watch This Using Facebook For Profits Video
Knowing how to leverage social media websites PROPERLY
is one of the keys to growing a huge business very
quickly.I emphasize the word “PROPERLY” because most people
think that all they do is spam their friends Facebook
walls…and it will somehow magically make their
business grow as a result.Needless to say, that simply doesn’t happen.
You have to approach Facebook with the proper mindset,
and the knowledge to maximize it. And when you do…LOOK OUT FOR GROWTH.
Because it WILL happen. We tell you all about it here:
Click To Watch This Using Facebook For Profits Video
See you there!
Martin & Josh
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August 3, 2009
Free Marketing Ideas That Actually Work
Whenever I am asked for “free marketing ideas” – I shudder.
Not because there is anything wrong with free marketing – they are often the most effective kind.
And not because I mind giving free advice – I do it all the time, and enjoy it.
And certainly not because there’s anything wrong with “free” – it’s my favorite price.
The problem lies between the ears of the person asking for it. Usually, there is a negative situation that is promulgating their request [more specifically - lack of funds].
Bootstrap ideology is fun – and growing a business from the grassroots can be an exhilarating challenge.
But one of the main reasons that businesses fail is because they are under-capitalized. And that is what makes me cringe when I am asked for free marketing ideas.
So – if you’re under-capitalized, and you are reading this for free marketing ideas – I suggest you solve your capitalization issue before trying to expand your marketing efforts.
Now – for actual marketing ideas. (more…)
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July 29, 2009
How To Close A Sale Professionally
If I ask you to close your eyes and imagine a scene of a professional closing a sale, what do you see?
High-pressure, heavy-handed tactics?
Exaggeration and inconsistency?
Smiles and handshakes?
Many people have very negative perceptions of the process involved in “closing a deal”.
And for good reason – a lot of sales “professionals” don’t know the first thing about closing!
Many of us have had experiences with a salesperson who OBVIOUSLY didn’t care about us, our desires, or our priorities. They just wanted to get the deal done, and move on. (more…)
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Who likes wasting time, stressing out, and procrastinating to the last possible second to get anything accomplished?
{dead silence}
Who likes getting shtuff DONE so they can chill out…like nowish?
{wild applause}
Not true!
Fact is, most people {entrepreneurs, CEO’s, home-makers, IT employees…just about everyone} struggle with the concept of being effective and managing their time in such a way that they are ahead of {instead of lagging behind} the proverbial 8 ball. (more…)
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July 2, 2009
How To Make Money In This Economy
When you visualize “this economy” – what do you see?
People standing in bread lines?
Huge unemployment numbers?
Dramatically sinking 401(k) numbers?
I hear remarks about “this economy” as if it’s a totally different economy from 2 years ago.
No doubt it’s changed – but personally, I think it’s changing for the better.
Let me explain: (more…)
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Warning! Scam!! Fraud!! Alert!! You’re about to lose EVERYTHING to evil online scammers!!!!
Good grief. What the hell is the world coming to?
It appears that a brand new sub-niche of marketing has appeared – it’s a very un-healthy type of online competitive marketing, where one competitor pretends to offer an “unbiased” review (which comes up unfavorable) along with a recommendation to buy their own stuff instead. It used to be prominent in advertising for professional athletic events, but now seems quite popular in the Internet marketing community as well.
Here’s How This Scam Works:
You take the name of a prominent teacher or business person in an industry, and then advertise using their name as a keyword, and try to get the prospect that are researching the teacher to click on their ad, read some fake review, and get them away from buying their stuff to instead buy YOUR stuff as the reviewer. (more…)
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June 8, 2009
Making Money With Google Adwords
For so many – advertising with Google is still a mystery.
Here’s the best 3 minutes explanation I’ve found to show the difference between sponsored listing and organic listings, and the power that Adwords offers marketers:
[youtube]http://www.youtube.com/watch?v=uFzoM59bIQ8[/youtube]
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