How To Close A Sale Professionally
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If I ask you to close your eyes and imagine a scene of a professional closing a sale, what do you see?
High-pressure, heavy-handed tactics?
Exaggeration and inconsistency?
Smiles and handshakes?
Many people have very negative perceptions of the process involved in “closing a deal”.
And for good reason – a lot of sales “professionals” don’t know the first thing about closing!
Many of us have had experiences with a salesperson who OBVIOUSLY didn’t care about us, our desires, or our priorities. They just wanted to get the deal done, and move on.
That is NOT professional closing.
Being a professional closer is all about understanding exactly what your potential client wants – what desired benefit they are seeking, and being honest enough to either help them get it from your company (if you can deliver) of another company (if you can’t).
Relying on:
- Strong-arm tactics
- High-pressure tricks
- Insults
Or any other negative-selling mechanism doesn’t yield good results long term.
Unfortunately, manipulation is the underlying driver in many closer’s minds.
They just want to “get” the sale.
Bitter irony! Because the answer is not in the “getting” – the answer is in giving.
By giving without expectation, a person gets the impression that you actually care about THEIR agenda (amazing!). And when you’re able to make that kind of connection, it dissolves much of the resistance that many sales professionals encounter.
And here’s what I mean by that:
If you come out of a closing experience ANGRY, FRUSTRATED, or IRRITATED that the person didn’t close – that indicates exactly who you were there for.
You – and your agenda.
You walked into that scenario with the expectation that they would close – and if they didn’t, it produced a negative emotion simply because of an unmet expectation.
You might not have thought it was “fair” that they “wasted your time”.
Or that they lack decisiveness.
Or that they have some sort of moral flaw.
In other words, it’s easy to put it on them (the prospect). It’s their fault! They should have closed! I mean, you did EVERYTHING you could to help them, and they didn’t cooperate. Idiots!
Wrong.
If you have qualified correctly, and the person legitimately has a need for what you are offering, then they didn’t fail you.
You failed them.
They were looking for leadership – and didn’t find it.
They were looking for a solution -and it wasn’t communicated accurately.
They wanted a benefit, a result – and they didn’t see how they would get it with what you were providing.
It’s not their responsibilty to listen, decode, and decipher what you are telling them.
It’s your responsibiltyt to articulately, succinctly, and directly communicate what you have. And then help them to overcome their objections, concerns, and skepticisms to get it.
And the only way that can BEGIN to happen is if they can see that you have more on your mind than YOUR agenda.
They need to see and feel that you understand THEIR agenda. You must know their criteria for taking action – the primary driving priorities that put them in the closing situation in the first place.
Here is how that is accomplished:
1. Define their moviation – start your conversation by asking “why are we here in the first place? Why did you come here today?” They’ll tell you why. Then ask them why that’s important – what’s important about what got them in your office? What’s important about why they decided to seek help or more information about a particular solution? You have to define their movitaion for taking action, and they will tell you if you simply ask.
2. Attach your product / service to that motivation – In other words, if you are selling insurance, and their criteria is that they want to know that their spouse will be taken care of if something happens to them, then you need to attach that benefit to the insurance (the product).
Going over additional features & benefits means nothing to them – it’s superfluous. If you know what their motivation is, you need to be the answer for that motivation. Additional features don’t “wow” them – they BORE them.
There is a core reason that brought them to you – and you need to communicate that you have the solution for that core reason. And if you don’t, you need to improve your marketing so that you filter out people that are not there for your core solution. Wasting people’s times by trying to target everyone is a sure-fire way to becoming frustrated, dejected, and ineffective.
So don’t do it! Spend your time defining your prospects motivation for action. This will give tremendous clarity to YOU and to THEM. It will build rapport. And it will give you the opportunity to either give them the solution and service they are looking for.
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rijo franco
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July 29, 2009, 3:50 pm
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TopVery nice topic for me to being a sales person .this give me a lot of knowledge about how to close a sale.thanks a lot for this. I am working in a very reputed gold jewellery’s firm.
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Kris
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July 29, 2009, 7:39 pm
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TopI’ve worked in sales and can never be the high powered seller you are talking about it. I know far too many of them and they drive me batty. When I want help it’s simple and to the point I want this to do this end of story just like you mentioned in your article. Good way to get it all across.
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Jesus
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July 29, 2009, 8:43 pm
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TopThis is so true. If someone wants to buy something they want to feel comfortable about it. They don’t want to have that doubt in the back of their mind so you have to think on their level, like if you were in their shoes what would you like to hear.
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English PhD
4
July 29, 2009, 9:13 pm
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TopIt’s about time someone in the business field knows how to treat customers while not sacrificing quality service. I teach Professional Business Writing at a decently ranked COBA and it’s sad how bottom line the profession can be. How manipulative, etc. I see you’re interested in restoring some dignity. Good for you.
–Dr. V
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Sikanthar
5
July 30, 2009, 12:08 am
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TopThis is an interesting topic. Professionalism is a different topic on its own while selling is a skill, But doing a sale following the professional method is great. It brings customer satisfaction if you sell the product in a professional manner.
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admin
6
July 30, 2009, 6:09 am
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Top@Sikanthar – great feedback. Yes, professionalism is an attitude, and attitude will affect how a skill [any skill] is executed.
@Dr.V – Perfect followup to @Sikanthar – manipulation is one of the many attitudes that sales non-professionals attempt to employ to get their way. That attitude affects the outcome, which may be positive short-term, but is doomed to fail long-term. Dignity is requisite to successful closing, and it starts with the attitude and intention of the closer.
@Jesus – it’s funny; people love to buy, but they hate to be sold. The closer who can create a situation in which the client wants to buy and is excited to buy will always beat the closer who wants to SELL, and has to SELL.
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Rakesh
7
July 30, 2009, 8:33 am
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TopI was in sales for 5 months, being a Computer\’s graduate and with good product(Notebooks and Computers) knowledge I thought I did well during those 5 months and today you made me realize that there were few things which I could have improved during those five months but any way, you have a great sales knowledge and you have expressed it very well too.
Thanks.
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Nick Summers
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July 30, 2009, 8:35 am
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TopI have definitely had the misfortune of coming across pushy, inconsiderate and downright impatient sales people. Every sale made should be a special one, and every customer being sold to should be a special person, too. That is how I feel that sales people should treat customers. I know that they are eager to move from one sale to the next to get as many in as possible, but sometimes, I have questions or uncertainties that I need answered. I just want someone on the other end to be there as a person that can help me with my decision. It is not enough that someone receives training to be a salesperson – a person also needs good communication skills, patience and the right outlook on making the sales process a comfortable and enjoyable one. I just wish that I could encounter salespeople with such skills and attitudes!
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gokendra
9
July 30, 2009, 8:46 am
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TopI completely agree with this post. I have found that honesty is the best policy when closing a deal.
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Asha
10
July 30, 2009, 8:57 am
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TopVery very interesting. You gave variety of things about closing the sale. It will help many members. I know lot of thins from ur blog.
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chico
11
July 30, 2009, 8:59 am
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TopThis is a great post. I agree with everything that was said. Professionalism is the key to customer satisfaction.
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elaiyaraja
12
July 30, 2009, 10:21 am
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Topthis is good service and easy motivation.
so all people like this article.i am also like very much.
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Rich
13
July 30, 2009, 12:02 pm
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TopI use to be a sales professional that went through this quite often. I wish I had your blog when I started out selling. My company never taught me like this they just wanted results by any means necessary. This is a good service and I hope you keep it up.
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halfacent
14
July 30, 2009, 1:10 pm
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TopAwesome posting. Great way to show good service and professional motivation tactics. You gave good alternatives in closing sales. This will benefit many other people that read this.
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William
15
July 30, 2009, 2:03 pm
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TopGreat advice
As a sals professional it is appreciated
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Denise
16
July 30, 2009, 5:55 pm
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TopSales jobs really are difficult. Of course the salesperson is really most concerned about his/her bottom line. It is nice when the sales person is also trying to help you get the product that is the best fit for your needs/wants.
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bivi128
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July 30, 2009, 9:06 pm
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TopSuperb article When selling a product the salesperson has to always look from the customers point of view and take his/her likes and dislikes into consideration.This will only build up the trust.
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Waqar
18
July 30, 2009, 10:08 pm
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TopVery intersting and usefull post. I am totally agree with point \\"just wanted to get the deal done, and move on\\" and by this they get the sale only for one time not get the customer which is not work as profesion.
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Devashish
19
July 30, 2009, 10:34 pm
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Topthis article helps salespersons in understanding consumers view which is quite important also underlines the important guidelines for the job of the salesperson
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Mike
20
July 31, 2009, 11:48 am
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TopIn order to close your sale you should be honest, be friendly and believe in your product. That’s really all it takes.
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jeff
21
July 31, 2009, 1:13 pm
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Topthe info is very intriguing and useful to knowledge ones ability.But getting one service and product out their can also be challenging and ya has to find the right angle for it. it is all about how to work it and make sure the product sales. this article that helps will definately work for me in the near future good work.
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Vim
22
August 1, 2009, 12:50 am
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TopAgressive people usually put me off and a little patience on the part of a salesman really goes a long way to help me make a purchase. Closing sales are very tricky at times and this article “How To Close A Sale Professionally” is very useful. I hope every person who is into sales or influences sales persons reads this article!
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vijay
23
August 1, 2009, 2:31 am
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TopA good artilce, maintaining professionalism is gonna be though in india,
here people a are rude to sales person. Here the sales person’s attitude is just pushing the product to the customer, there is no loyalty in selling a product to the customer, they just give some fake commitments to the customer. Many companies to don’t ask their sales person to be polite to the customers, thats a pretty sad thing. Every sales person should know to handle customer, will recommend this blog to few of my friends who are sales person.
Nice Blog.
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Bala
24
August 1, 2009, 2:59 am
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TopThe article is a good one
where it specifies the consumers views
sales persons will be benefitted by this
It provide important points to do a sales job
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Eshwar
25
August 1, 2009, 4:08 am
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TopThis blog has helped me kick the task. The guidelines are very usefull and can get to understand the minds of customers. It has helped me in making more income. Great job!
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muthuan
26
August 1, 2009, 8:52 am
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TopThis blog is written well in the sense of a sale in the mind.
Reading the mind of the customer is the 75 % of work what a salesman has to do.
This is expalined well here.
As a sales person i fully acknowledge this.
Very usefull. Hatsoff. Good posting.
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Adam
27
August 1, 2009, 9:15 pm
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TopThanx for providing such great information. It helped me to a greater extent. The article is very good. It helped me in closing my sales.
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Tuesday Blogger
28
August 2, 2009, 12:11 am
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TopThis article stimulates food for thought. I especially related to, “The answer is not getting. The answer is giving.” What’s more, the article provides suggestions for action that the closer can put to use immediately. In summary, define the client’s motivation and attach your product to it.
The article is interesting and useful.
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G. Adithan
29
August 2, 2009, 7:17 am
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Topi know that they are eager to move from one sale to the next to get as many in as possible, but sometimes, I have questions or uncertainties that I need answered. this blog is very useful for me.
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mafahad2
30
August 2, 2009, 12:51 pm
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TopHi,
This is very good topic, most of the people who surf the net need this kind of information which is excellent, the information of the topic which is provided the basic like how to attract a sale’s , the Desiree of the sales person great thing to know it, Thank’s a lot for the information u shared with us.
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lokeswararao
31
August 2, 2009, 10:15 pm
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Topthis blog is gives some good advices on marketing.it’s niecethis article is helpful to every one.
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goutham
32
August 3, 2009, 12:26 am
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Topthis is a good service and all of them are accepting with heartfully
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goutham
33
August 3, 2009, 12:30 am
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Topi agreed with the close a sale professionally and this is a good service providing all good facilities
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Maria
34
August 3, 2009, 12:57 am
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TopThe blog is very useful for all those in sales. Attending a customer is not just speaking it is a mind reading. this is well said in this blog. thanks
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RaSi
35
August 3, 2009, 4:13 am
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Topthis blog is very useful to me. you gave lot of information about the sales. especially closing the sale. i know lot of information from your blog
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admin
36
August 3, 2009, 9:47 am
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Top@RaSi – Uh…thanks!
Same to @Maria, @Goutham, etc…All this positive feedback!
C’mon – no flamers?
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Sabbir
37
August 3, 2009, 8:50 pm
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TopIt is very important topics.Those people whose are working in sales relative
position.I think they can improve there skill by reading this airticle.
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kalavani
38
August 5, 2009, 7:59 am
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TopThanks for great content on how to close the sale professionally. I’ve always been following the wrong methods and I’ve been failing in my attempts to close a sell. Now, you have brought home the truth of how to succesfully close the sale. I’ll definitely put these ideas to work and I’m sure I will succeed in my attempt.
Thanks again for this useful and highly readable content.
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cangel
39
August 6, 2009, 8:01 am
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TopIn this economy this blog is very important. Your idea that the customer matters and must be treated with respect and deference is something salespeople should be reading. Listening to the customer and meeting their needs, in big or small sales is an essential component to closing the deal.
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Pratt
40
August 7, 2009, 7:37 am
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TopWow, very informative and really helpful post, your bog contains so valuable information that anyone who wants to learn and gather some useful knowledge on marketing should read your blog.I like all of your posts and this one is really way to good ahem professional;)
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Ankur Mohta
41
August 7, 2009, 8:35 am
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TopThis is a very very good topic for me because I also own a shop and have to sell items throught the day. Closing a sale is of prime importance as whether the product is sold or not depends entirely on it. But my word to all that you should never compromise on honesty to get a sale.
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AnnieK
42
August 7, 2009, 9:41 am
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TopI definitely agree that understanding the needs and wants of the customer is more important than anything else. That is what will bring strong sales, not pushiness!
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ejt5
43
August 8, 2009, 9:02 am
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TopI’ve witnessed many salespeople who put literally no effort into making the sale personal! Just today I had a woman call and continue to sell though i came up with all the excuses in the world. She never disputed me, just kept going with the exact thing she’d been saying before!
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Indira
44
August 11, 2009, 2:58 am
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Tophi! this is a nice blog i found after going through it.It will prove beneficial for those persons who are interested in sales and marketing line.Those persons should go through it throughly to get a good start up.
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Jezster
45
August 12, 2009, 10:27 am
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TopVery good advice. It reminds of what a book said about negotiating: both parties (the salesperson and the potential customer) have their own motivations and goals. The salesperson should remember that the quickest way to a sale is meet that customer’s goals.
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Carlin
46
August 13, 2009, 6:46 pm
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TopGreat post on closing a sale. I\’m hoping to get a new job in sales at a fortune 500 company and will be putting these advice to heart.
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santhoshkumar
47
August 13, 2009, 7:26 pm
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TopThis is a very very good topic for me because I also own a . I’ve always been following the wrong methods and I’ve been failing in my attempts to close a sell. Now, you have brought home the truth of how to succesfully close the sale. I’ll definitely put these ideas to work and I’m sure I will succeed in my attempt.
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Myra Berry
48
October 7, 2009, 2:03 am
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TopGreat blog. Very interesting. This has helped me to better understand my closing. Thank you.
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Tai
49
May 6, 2010, 12:53 am
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TopIts good to read and indeed to broaden one’s knowledge. I am not in sales I am a Service provider and certainly the essence of learning is the application of knowledge to meet your peculiar needs as its not possible for any teaching to capture all possible scenarios I have learnt and am ready to apply the knowledge.
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Janet Robinson
50
May 26, 2010, 10:05 am
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TopI find it interesting when people say they are not in sales. We are all in sales. Whenever we have an idea that we want someone else to support, we are in sales. This article is excellent because it reminds us that ” If we help enough people get what they want, we get what we want” Zig Ziglar Thank you.
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HARI NAIR
51
February 25, 2011, 6:16 pm
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TopThank you. All along, I have been trying to find that missing link. Now I know, why I was not a success.
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Alan Young Sing
52
November 14, 2011, 7:18 am
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TopYou’ve hit the nail on the head. Today’s consumer is by far more educated and are not prepared to give pushy salesmen much time.
Pushy salesmen do not get repeat sales because they typically “force” customers to buy products that are not necessarily appropriate for solving the customers’ problems.
The best salesmen are the ones that listen not talk, talk, talk!