Add 700 Reps
An internal lead generation campaign, this seemingly uninspiring website has produced over $1.8m worth of business for HBSA internally. It’s testament to the power of simplicity. Many times, marketers fall into the trap of projecting their values on to their market. For this HBSA campaign, a short video message, along with a free offer to incentive for action was coupled with targeted traffic to create a robust and enduring lead generation system. This site is live and active to this very day.
